Lens for TV is designed to make your life easier by giving you what you need, when you need it.
Discover how your station is trending or how your audience ranks against programs and stations quickly and easily through a variety of reports. You will no longer have to spend time trying to figure out how to run a report, waiting for reports to load or to download the latest audience data.
Get easy access to Program and Station Lists, Program and Station Composition, and Program and Station Trending.
Stay organized and on top of all the details with a personal library to save, sort and share all your reports.
Collaborate more effectively with the ability to share editable or view-only reports with clients or colleagues.
Pitch more successfully with cloud-based access to all your reports and the ability to update them on the spot.
NLogic has provided a solution with Lens for TV that allows our planners and buyers, across Initiative, m2 and UM, to spend less time building complicated reports and more time analyzing viewing patterns. The program is simple, intuitive and easy to use.
Chris Herlihey, VP Research, Mediabrands
But wait, there’s even more!
Access confirmed PPM weekly and overnight data from 2009 onwards.
Data includes conventional, specialty, digital and pay stations, and station groups.
Access Schedule Reach and Frequency along with a wide range of stats including rating, AMA, Composition %, Daypart Share.
Talk to us today to learn how we can help you turn data into action.