Skip to content
NLogic
About Us

Who we are

We turn data into action. 

We are a wholly owned subsidiary of Numeris and Canada's leading provider of audience analysis tools for the broadcast, advertising and ad tech industry. We help our clients bring data to life. We’ve developed industry first APIs, media trading platforms and data integration systems that drive innovation and growth across Canada. 

Numeris is a not-for-profit, member-owned tripartite industry organization operating since 1944 providing broadcast measurement and consumer behaviour data.

We offer leading-edge technology and expertise to help clients get insights from the data with ease. We are also a Microsoft Gold Partner meaning they think our tools are pretty cool too.

Our latest innovation, the Video Planner, leverages Numeris’ cross-platform video audience data allowing users to analyze and plan unduplicated reach and frequency across the video landscape in Canada, inclusive of TV, streaming and social platforms.

Our mission is to accelerate our industry's transformation to a cross-platform, digital+ world. 

+

Happy clients across the Canadian broadcast, agency and advertising industry

+

Products launched in the last 5 years

+

Reports processed per week

+

Amazing employees across Toronto, Montreal and Vancouver.

Our values

stronger-together

Stronger together

We embrace a collaborative environment to ensure all voices are heard and new ideas are considered. We approach clients as partners, so we all are working together.

be-passionate

Be passionate

Passion drives creativity. We are passionate about our work. We encourage our team to find unique and creative ways to help our clients now and in the future.

always-learn

Always learn

Continually asking “what if?” Provoking deeper thinking to uncover underlying issues, assess implications and find the best solutions.

strive-for-better

Strive for better

The desire to be the best ensures we are always looking forward, understanding where the industry is headed and where our clients need us to be.

Diversity, equity and inclusion

At NLogic, we are committed to building a culture where everyone feels valued and heard and where our differences are celebrated.   We recruit a diverse workforce and invest in training for our leaders and employees. We acknowledge that this is an ongoing progression for our company and continue to look for opportunities to learn and grow. 

Talk to us today to learn how we can help you turn data into action.

Meet the leadership team

sue-haas

Sue Haas

President & COO

Runner and coffee lover
peter-farfaras

Peter Farfaras

Vice President, Business Development

Avid golfer and master of acronyms

erica-kim

Erica Kim

Senior Director, Client Service

Foodie and real estate aficionado

jennifer-redpath

Jennifer Redpath

Senior Director of Product

Movie and TV enthusiast

anja-bundze

Anja Bundze

Director of Marketing & Communications

Marvel fan and Nutella lover

halby-varghese

Halby Varghese

Director, Software Engineering & Technology

Manchester United fan

Our board of directors

   

Greg McLelland  (Chair)

EVP and Chief Revenue Officer, Corus Entertainment Inc

Kevin Johnson  (Vice Chair)

CEO, GroupM Canada

Hisham Ghostine

General Manager & Chief Revenue Officer, Media Solutions CBC/Radio-Canada

Samantha Kelley

CEO Touché! Canada and OMG Montreal

Michelle Mruck

Director, Fabric & Home Care Media, Procter & Gamble

Steve Jones

SVP Brands & Content, Radio Stingray

Perry MacDonald

Vice President, Advertising Sales and Partnerships, Bell Media Inc.

Neil McEneaney

President & CEO, Numeris

Deb Gurofsky

VP, Partnerships - Media Pulse,  Blue Ant Media

Janice Smith

Vice President of National Media Sales, Rogers Sports & Media

Rod Schween

President, Pattison Media Ltd

Melissa Williams

Sr. Director, Media, CIBC

 

Subscribe to our quarterly newsletter

Keep up-to-date on current media events, insights, industry challenges and more.