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About Us

Who we are

We turn data into action. 

We are a wholly owned subsidiary of Numeris and Canada's leading provider of audience analysis tools for the broadcast, advertising and ad tech industry. We help our clients bring data to life. We’ve developed industry first APIs, media trading platforms and data integration systems that drive innovation and growth across Canada. 

Numeris is a not-for-profit, member-owned tripartite industry organization operating since 1944 providing broadcast measurement and consumer behaviour data.

We offer leading-edge technology and expertise to help clients get insights from the data with ease. We are also a Microsoft Gold Partner meaning they think our tools are pretty cool too.

Our latest innovation, the Video Planner, leverages Numeris’ cross-platform video audience data allowing users to analyze and plan unduplicated reach and frequency across the video landscape in Canada, inclusive of TV, streaming and social platforms.

Our mission is to accelerate our industry's transformation to a cross-platform, digital+ world. 


Happy clients across the Canadian broadcast, agency and advertising industry


Products launched in the last 5 years


Reports processed per week


Amazing employees across Toronto, Montreal and Vancouver.

Our values


Stronger together

We embrace a collaborative environment to ensure all voices are heard and new ideas are considered. We approach clients as partners, so we all are working together.


Be passionate

Passion drives creativity. We are passionate about our work. We encourage our team to find unique and creative ways to help our clients now and in the future.


Always learn

Continually asking “what if?” Provoking deeper thinking to uncover underlying issues, assess implications and find the best solutions.


Strive for better

The desire to be the best ensures we are always looking forward, understanding where the industry is headed and where our clients need us to be.

Diversity, equity and inclusion

At NLogic, we are committed to building a culture where everyone feels valued and heard and where our differences are celebrated.   We recruit a diverse workforce and invest in training for our leaders and employees. We acknowledge that this is an ongoing progression for our company and continue to look for opportunities to learn and grow. 

Talk to us today to learn how we can help you turn data into action.

Meet the leadership team


Sue Haas

President & COO

Runner and coffee lover

Peter Farfaras

Vice President, Business Development

Avid golfer and master of acronyms


Erica Kim

Senior Director, Client Service

Foodie and traveller


Jennifer Redpath

Senior Director of Product

Movie and TV enthusiast


Anja Bundze

Director of Marketing & Communications

Marvel fan and Nutella lover


Halby Varghese

Director, Software Engineering & Technology

Manchester United fan

Our board of directors


Greg McLelland  (Chair)

EVP and Chief Revenue Officer, Corus Entertainment Inc

Kevin Johnson  (Vice Chair)

CEO, GroupM Canada

Hisham Ghostine

General Manager & Chief Revenue Officer, Media Solutions CBC/Radio-Canada

Samantha Kelley

CEO Touché! Canada and OMG Montreal

Michelle Mruck

Director, Fabric & Home Care Media, Procter & Gamble

Steve Jones

President, Stingray Radio

Perry MacDonald

Vice President, Advertising Sales and Partnerships, Bell Media Inc.

Sue Haas

President & CEO (interim), Numeris

Deb Gurofsky

VP, Partnerships - Media Pulse,  Blue Ant Media

Janice Smith

Vice President of National Media Sales, Rogers Sports & Media

Rod Schween

President, Pattison Media Ltd

Melissa Williams

Sr. Director, Media, CIBC


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