Skip to content

Lens for TV

Lens for TV provides quick and easy access to the TV insight data you need.

FEATURES

Advanced analysis

Data-driven TV insights at your fingertips

Our comprehensive prebuilt reports give you all you need for program and station rankers, trends and audience profile analysis. Identify top-performing TV shows and stations easily tailored to your target audience.

Select from a range of demographics including age, household income, occupation, family dynamics, and more, ensuring your campaigns align perfectly with your client's objectives.

lens-tv

Strategic planning

Enhance cost efficiencies and improve your TV advertising ROI 

Take your campaigns to new heights, ensuring maximum reach without wasteful redundancies.

With the Lens for TV Reach & Frequency report, find the perfect balance of audience exposure and station mix, driving greater impact and unprecedented returns.

Profile reporting

Find the right audience through the right channels

Discover deeper insights into your target audience with access to key demographic details like age, income, education, household type, presence of children or pets, and more.

The built-in Story Finder makes it easy to create compelling, data-backed audience profiles, helping you align campaigns with your clients’ objectives, every time.

FIND OUT MORE
BENEFITS

Quick access

Skip the hassle of downloading audience data and compiling reports. Lens for TV provides instant access to all your reports, allowing you to process them on the spot in mere seconds.

User-friendly

With an intuitive design and prebuilt reports, users spend less time learning the software and more time analyzing results.

Collaborative

Boost productivity by effortlessly sharing reports with team members and clients.

Fast

Avoid downloading data and compiling reports. Lens for TV gives you immediate access to all your reports and the ability to process them on the spot in just seconds.

Easy

Intuitive design and prebuilt reports mean that users spend less time learning the software and more time analyzing results.

Collaborative

Work quicker by easily sharing reports both with team members and clients.

CLIENT STORY
Publicis Media Case study

"You've no idea how much easier Lens for TV is going to make my life."

Publicis logo

Investment Supervisor
Publicis Media

Latest blogs

Key TV advertising category trends emerging in 2025
Advertising

Key TV advertising category trends emerging in 2025

Aug 28, 2025 13:22 PM

NLogic partners with AudienceProject to launch independent cross-platform advertising campaign measurement in Canada
News Advertising

NLogic partners with AudienceProject to launch independent cross-platform advertising campaign measurement in Canada

Jul 22, 2025 21:11 PM

NLogic announces launch of new Canadian Consumer Insights Survey
News

NLogic announces launch of new Canadian Consumer Insights Survey

Jun 25, 2025 7:45 AM

Subscribe to our quarterly newsletter

Keep up-to-date on current media events, insights, industry challenges and more.