Media Planning and Buying

NLogic provides media planning and buying tools that address the challenges facing the media industry today. Consumer behaviours and attitudes are changing, along with how and when people are engaging with content. It is increasingly difficult to gather consumer insights, and track engagement, influence and attribution by channel in order to optimize media plans and improve results.  On top of this, there is a growing need for speed. Clients are looking to gather audience insights more quickly so they can act on the results.

NLogic’s innovative media planning and buying tools focus on data and technology analytics to embrace these opportunities in several ways including:

  • Building the right context and expectations around the data you have.
  • Helping you find, access and bring the right data together to make it actionable.
  • Automating reporting functionality to speed up the feedback loop from planning to buying to monitoring campaign performance and optimizing.
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“As the Research Manager at a busy agency, my role is not only to know the tools and get the answers, it is also about managing all our vendors, establishing relationships, educating the agency and expanding our knowledge. Working with the account team at NLogic, I really appreciate their services and patience as they make our jobs easier. Through their extensive knowledge, quick response times and tendency to go above and beyond, we always know we can count on them to support us in whatever it is we need.”

Kelly Fedoruk, Research Manager, Zenith Media

Talk to us today to learn how we can help you turn data into action.

Speak to an expert