Media planning and buying are not what they used to be. Consumer behaviours and attitudes are changing, along with how and when they are engaging with content. With increasing channels, advances in technology and the rapid accumulation of data, new challenges and opportunities have arisen such as: how do I create a unified view of my consumer? How do I track engagement, influence and attribution by channel? How can we optimize our plans more frequently to improve results? On top of this, there is a growing need to speed things up. Clients are looking to turn data into action quickly.

NLogic helps media planners and buyers focus their investments on innovation, data and technology to embrace these opportunities in several ways including:

  • Building the right context and expectations around the data you have
  • Helping you find, access and bring the right data together to make it actionable
  • Automating reporting functionality to speed up the feedback loop (plan > buy > monitor > optimize)
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“As the Research Manager at a busy agency, my role is not only to know the tools and get the answers, it is also about managing all our vendors, establishing relationships, educating the agency and expanding our knowledge. Working with the account team at NLogic, I really appreciate their services and patience as they make our jobs easier. Through their extensive knowledge, quick response times and tendency to go above and beyond, we always know we can count on them to support us in whatever it is we need.”

Kelly Fedoruk, Research Manager, Zenith Media

Talk to us today to learn how we can help you turn data into action.

Speak to an expert