Cross-Platform Video Planner

Total video campaign reach and frequency

Built based on our unique expertise in reach and frequency calculations.

The Video Planner offers an industry-standard solution for reach and frequency calculations that compare the exclusive reach of linear and streaming data.

The reach curve visualization helps you optimize performance with greater clarity and precision.

The Audience Allocator allows you to quickly distribute impressions or GRPs across platforms based on their ability to reach your target audience.

Simulation of ad-supported inventory and Marketplace

Create more realistic campaign scenarios across your streaming platforms.

The Ad Factor feature allows you to simulate ad-supported inventory for streaming players to create real-world scenarios. This feature enables you to address the changes in the industry as more streaming services offer ad-supported subscription options.

Video Planner Marketplace offers curated groups of inventory and debuts with Magnite, our first programmatic partner, empowering media planners to build more effective and targeted strategies.