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Cross-platform campaign performance

Independent ad measurement for a fragmented media world

We have partnered with AudienceProject to provide independent insights into digital campaign performance for the Canadian market. The AudienceReport platform offers trusted insights into reach, frequency, and impact across digital platforms, enabling advertisers to make informed investment decisions.

This partnership is the first step toward a comprehensive cross-platform solution, with plans to integrate linear TV data to provide a unified view of campaign performance.

FEATURES

Independent, yet connected

Neutral measurement with trusted integrations.

Our platform is fully independent, ensuring unbiased reporting while maintaining direct integrations with major walled gardens like Meta, Netflix, Amazon, and YouTube. This unique balance provides advertisers with both transparency and access to critical data sources.

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Cross-platform deduplication and reporting

Unified reach across platforms

AudienceReport deduplicates reach across open web, social, display, and video to deliver a single view of campaign performance. Daily, log-level reporting makes it easy to track exclusive reach, target hit rate, and weekly audience build-up in one place.

Canadian Panel + Identity Graph

Representative insights with advanced matching

Built on a 100,000+ nationally representative panel weighted to StatCan data, the solution ensures true coverage of the Canadian market. An extensive identity graph connects multiple identifiers (HEM, MAID, cookies, IP), allowing precise cross-platform exposure measurement.

BENEFITS

Smarter media investment

Identify incremental reach and unique contributions from each platform to optimize campaign performance and media mix.

Deeper audience understanding

Access granular, identity-linked audience profiles for more precise targeting and post-campaign insights.

Transparent & trusted measurement

Make confident decisions with independent reporting endorsed by leading global platforms and validated in markets worldwide. 

CLIENT STORY
cfl-dashboard

"We chose Conex because it enabled us to create a dynamic, automatically updating dashboard that required minimal manual intervention once it was built.."

Trevor Hardy
Director, Business Operations | CFL

LEARN MORE

Press Release

Learn more about the NLogic and AudienceProject partnership

Read More

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