Cross-platform insights

As audiences move between linear TV, streaming platforms, and digital video, gaining a unified view of their behaviour has never been more critical. Marketers and media buyers need tools that help them plan smarter and measure more accurately across platforms to maximize ROI and drive effective campaign outcomes.

NLogic’s cross-platform video solutions are built to meet this need. By combining industry expertise, advanced data partnerships, and powerful tools we help you navigate today’s fragmented media landscape.

Cross-platform campaign planning

cross-platform

Plan smarter with Video Planner

Leveraging Numeris' VAM dataset, easily model cross-platform TV and video reach across linear, streaming platforms, and digital video audiences.

Video Planner enables more efficient campaign planning by providing reach, frequency, and duplication estimates across platforms, helping you make informed decisions before a dollar is spent.

Cross-platform campaign measurement

One view across the linear and digital video ecosystem

In partnership with AudienceProject and TechEdge, you can now get a complete, unified view of your digital and linear TV campaign performance in Canada.

Powered by Numeris TAM data, measure campaigns across linear TV and all major platforms and channels from Meta, Netflix, Disney+, and Amazon to connected TV, online video, open web and social media to National broadcasters and local Canadian publishers.

Understand deduplicated reach, frequency and total impressions across your entire video campaign to optimize your media spend to drive better results.