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Cross-platform campaign performance

Independent ad measurement for a fragmented media world

We have partnered with AudienceProject to deliver independent, unified measurement of digital video and linear TV campaigns in the Canadian market.  

With the integration of Numeris TAM data, advertisers can now measure performance across linear TV and digital video channels in a single solution—closing long-standing gaps between siloed reporting systems. Access deduplicated insights into reach, frequency, and total campaign impressions, bringing clarity to how video campaigns truly perform across platforms and screens. 

FEATURES

Independent, yet connected

Neutral measurement with trusted integrations.

Our solution is fully independent, ensuring unbiased reporting while maintaining direct integrations with major global platforms and Canadian measurement currency data. Backed by Numeris and AudienceProject, it combines trusted, neutral measurement with platform connectivity, enabling advertisers to measure and validate cross-platform video performance with confidence. 

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Cross-platform deduplication and reporting

Unified reach across platforms

Measure total campaign performance across linear TV and digital video channels in one unified framework. Understand deduplicated reach, frequency, and total impressions, see how each platform contributes to overall delivery, and identify the incremental impact of linear TV within your media mix. By aligning measurement across screens, you can move beyond fragmented reporting and gain a true view of total video campaign impact.

Global consistency & scale 

Consistent measurement across markets 

Access a globally adopted solution, enhanced with Canadian audience currency data, ensuring both local relevance and international consistency. Use a standardized measurement approach across markets to enable benchmarking, cross-market insights, and more strategic media planning.

BENEFITS

Smarter media investment

Identify incremental reach and unique contributions from each platform—including Linear TV—to optimize campaign performance and reduce wasted frequency. 

Deeper audience understanding

Access granular, identity-linked audience profiles for more precise targeting and post-campaign insights. 

Transparent & trusted measurement

Make confident decisions with independent reporting endorsed by leading global platforms and validated in markets worldwide.  

CLIENT STORY
cfl-dashboard

"We chose Conex because it enabled us to create a dynamic, automatically updating dashboard that required minimal manual intervention once it was built.."

Trevor Hardy
Director, Business Operations | CFL

LEARN MORE

Press Release

Learn more about the NLogic and AudienceProject partnership

Read More

Video Planner

Leverage Numeris' National VAM data and plan campaigns across linear TV and digital platforms.

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