Spots Monitor
Understand your competitors' TV strategies and compare them to your own with Spots Monitor.
Customized to your competition
Uncover valuable intelligence about your rivals
Based on your targeted list of advertisers we will create personalized dashboards for you to monitor and analyze their TV advertising campaigns and effortlessly compare them to your own results.
Diverse metrics
Easily assess your market influence
The dashboards provide an array of data visualizations to compare station activity, daypart performance, market influence, and even programming bought for different advertising campaigns.
The charts display a variety of metrics such as share of voice, program GRPs, and impressions tailored to your selected demographics.
Flexible reporting
Analyze by multiple parameters
Our sophisticated TV Spots dataset provides flexible reporting by holding company, brand, or individual creative treatment making it even easier to understand your competition.
Instant insights
No need to download data, organize training or process reports. Our dashboards are pre-built with everything you need to assess linear TV campaigns effectively.
React and plan
Keep on top of the competition with data that can be automatically updated on either a monthly or quarterly basis.
Comprehensive database
Spots Monitor pulls from our Spots database, the largest database of TV advertising data in Canada.
Fast
Avoid downloading data and compiling reports. Lens for TV gives you immediate access to all your reports and the ability to process them on the spot in just seconds.
Easy
Intuitive design and prebuilt reports mean that users spend less time learning the software and more time analyzing results.
Collaborative
Work quicker by easily sharing reports both with team members and clients.
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