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Custom Data & System Integrations

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Getting a holistic view through the integration of data and systems has never been more important. As the number of disparate data sources continues to grow, companies are challenged to keep up with client, competitive and business needs. At NLogic we partner with leading technology companies to help clients bring media data directly into their systems to make sense of their audiences and make better decisions.

Our expertise lies in our unique understanding of Canadian audience data, helping clients create a more complete view of their target and their business by:

  • Fusing proprietary qualitative data with audience data to create a more rounded view of your target
  • Empowering sales channels by integrating audience data with CRM systems including Salesforce
  • Creating custom interfaces to save time navigating through the data
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Toolkit

Lens

An intuitive platform of products for advertisers, planners and buyers, and media sellers to manage all their audience analysis and campaign needs.

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ConexAPI

Measure attribution, ROI, or other audience insights through seamless integration with Numeris ratings data and more.

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InfoSys+

A sophisticated tool for researchers to dig deep into TV, radio and cross-media audience measurement data.

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RTS

Enrich your target profiles by finding out what they really think, want and do from Canada’s largest syndicated consumer study.

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NLogic is a deeply trusted partner and invaluable resource in the Canadian marketplace. Through strategic insights, in-depth market perspectives, and customizable interfaces, NLogic continues to support Corus’ efforts to be leaders in TV advertising innovation. NLogic’s frictionless processes and expertise in the use of advanced data and analytics at scale continue to contribute to our success.

Spencer Charters, VP Data & Advanced Advertising, Corus Entertainment

Partners

Talk to us today to learn how we can help you turn data into action.

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Media planning and buying are not what they used to be. Consumer behaviours and attitudes are changing, along with how and when they are engaging with content.

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Media Selling

In today’s market, to be an effective media seller you need to know who your audience is, where they are, what they think, and, if you have the right data, be able to predict what they will do.

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Custom Data & System Integrations

Getting a holistic view through the integration of data and systems has never been more important. As the number of disparate data sources continues to grow, companies are challenged to keep up with client, competitive and business needs.

Read more