Improve your messaging strategies with a greater understanding of national and local differences
Build detailed consumer profiles including where your target shops (automotive, high tech, travel, entertainment, etc.) and how they shop (in-store, online)
Enhance your competitive intelligence with access to specific brand information
Create more effective media plans by tracking competitive and category seasonality
As a Research Analyst at Corus Entertainment, I am driven to help our advertising partners dig deep into audiences’ behaviours, opinions, and lifestyles, and use this consumer study to strategize for media plans that align with our advertising partners’ target customers. SalesPRO is my go-to software for finding this information. It allows me to arrange RTS data in a crosstab and easily identify the story within the data.
Tony Xu, Research Analyst, Corus Entertainment
But wait, there’s even more!
Get a different perspective by looking at psychographic information such as willingness to pay more for eco-friendly products, skepticism around advertising, and price sensitivity
Easily access the syndicated study database through our easy-to-use fact-finding tool, SalesPro
Analyze consumer exposure to all media including out-of-home, digital, newspaper, print, TV and radio
Stay on top of shifts in purchase behavior and preferences with frequently-updated data
Talk to us today to learn how we can help you turn data into action.