Media Technology Monitor

Stay up to date on the latest trends in technology use and ownership across Canada with Media Technology Monitor.

How many Canadians have an OTT service and how are they using it? How many Canadians have cut the cord and who are they? From smart TV and virtual assistants to music streaming and binge viewing, Media Technology Monitor is Canada’s premier research tool to answer all your questions.

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  • Build a more complete picture of your target audience by drilling down to their technology use and adoption
  • Improve your short and long-term business strategies by understanding technology use and adoption trends
  • Develop more effective messaging with a deeper understanding of the differences between Anglophones and Francophones
  • Understand the media consumption habits of today’s youngest audiences and consumers, aged 2-17 with MTM Jr.

But wait, there’s even more!

  • Access incredibly robust data drawn from over 12,000 telephone interviews
  • Stay on top of shifts in technology use and ownership with bi-annually updated data
  • Gain a complete view of the Canadian landscape with cross Canada coverage
  • Improve insight into future trends with access to historical information for over 70 technologies and activities, for over 100 brands

Talk to us today to learn how we can help you turn data into action.

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