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Consumer research

Enhance your target profiles with our consumer research products.

Understanding consumer behaviour is essential for advertisers and agencies looking to make smarter, data-driven decisions. 

With audiences constantly evolving in how they engage with media, technology, and brands, staying ahead requires deep, reliable insight. 
Our suite of consumer research tools empowers you to uncover what matters most, so you can reach the right audience, on the right platforms, at the right time.

Coming soon

echo intelligence

The blueprint for modern Canadian life

Echo Intelligence uncovers the values, attitudes, and behaviours driving today’s consumers, from brand awareness and buying intent to lifestyle and media preferences. 

Delivered through an intuitive online platform, it gives you a richer view of your audience to enhance targeting and improve marketing effectiveness.

Technology ownership and use

mtm
The leading source for Canadian media technology trend information

MTM delivers deep insights into how Canadians use and own media technologies, covering everything from traditional TV and radio to streaming services, podcasts, and smartphones. 

With thousands of annual interviews, MTM helps you track evolving media habits and technology adoption across key demographics and regions.

Latest blogs

Canadian TV viewing trends
TV

Canadian TV viewing trends

Sep 25, 2025 9:48 AM

NLogic and Magnite collaborate to launch Marketplace in Video Planner

NLogic and Magnite collaborate to launch Marketplace in Video Planner

Sep 9, 2025 7:00 AM

Key TV advertising category trends emerging in 2025

Key TV advertising category trends emerging in 2025

Aug 28, 2025 13:22 PM

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