In our Concepts Simplified video series we cut through the jargon to give you an easy explanation of audience analysis terms.
AMA vs Rating vs Reach
Find out more about the building blocks of media analysis.
Reach and frequency stats
An explanation of the reach and frequency stats and how they relate to AMA and GRPs.
Composition and index statistics
Learn how these stats can help when profiling audiences.
Canadian conventional TV stations
Let's look at the differences between local, regional and national stations.
What are the unique stats used for commercial spots analysis?
TV playback data
An explanation of TV playback data and how it impacts AMA and reach stats.
And / Or statements
Understanding custom demos created using And / Or statements, otherwise known as Boolean operators.
An explanation of quantiles and how to use them effectively.
Learn more about the stats concerning loyalty and time spent viewing.
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