Consumer Behaviour
The blueprint for modern Canadian life
Echo Intelligence uncovers the values, attitudes, and behaviours driving today’s consumers, from brand awareness and buying intent to lifestyle and media preferences.
Delivered through an intuitive online platform, it gives you a richer view of your audience to enhance targeting and improve marketing effectiveness.
Technology ownership and use
The leading source for Canadian media technology trend information
MTM delivers deep insights into how Canadians use and own media technologies, covering everything from traditional TV and radio to streaming services, podcasts, and smartphones.
With thousands of annual interviews, MTM helps you track evolving media habits and technology adoption across key demographics and regions.
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