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Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who was presenting findings from ThinkBox’s 2017 advertising effectiveness study: “Profit Ability: the business case for advertising”. The study analysed over 2,000 advertising campaigns across 11 categories to uncover the impact that different forms of advertising have on both short-term […]
Craft beer category analysis As a follow up to our 2015 craft beer blog post, we thought it was a good time to update our craft beer category analysis. Using our Spring 2018 RTS survey results here’s what we uncovered. Created with Visage
Canadian Music Week 2018 For Canadian Music Week 2018 check out our analysis by genre of what Canadians are listening to. All data is sourced from our RTS survey of over 40,000 Canadians. Maybe not so surprising to us is that 46% of Canadians think radio is important to the discovery of new music and artists. Another […]
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