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Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who was presenting findings from ThinkBox’s 2017 advertising effectiveness study: “Profit Ability: the business case for advertising”. The study analysed over 2,000 advertising campaigns across 11 categories to uncover the impact that different forms of advertising have on both short-term […]
How do Canadians feel about environmental issues?
Of the 3 award shows, the Academy Awards continues to draw the largest audience across all key demos, with approximately 11.2 million total viewers compared to 6.6 million for the Grammy’s and 8.5 million for the Golden Globes. It also appears that more viewers of other award shows also tuned in to the Oscars this […]
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