Look Who’s back for Christmas: The 2016 Doctor Who special In recent years, December 25th has marked the end of a new content countdown for Canadians. That is, if you’re a Whovian i.e. a Doctor Who enthusiast. Much like children in mid-December, fans behind a popular series tend to cultivate gripping anticipation for its continuation. Perhaps now more […]
What happens to TV viewing during the Olympics?
Do the Olympic Games drive an increase in TV viewing? Looking at the past 8 years, just over an 8-week summer period, average viewing hours per week stayed relatively stable with the exception of 2008 and 2012, when the Beijing and London Olympics were held. In both years, average hours viewed per week jumped up 3 hours for Total Canada (Ind […]
Audience Segments: The Elusive TV Viewer
We all define our ‘audience’ differently. Whether we’re marketers, PR firms, content producers, or media companies we use various sources of data to create profiles on our core audience segments in order to improve our targeting. Gone are the days when a broad age segment could be used to define consumer behaviour. Combined with the […]
Award Ceremonies 2016
The Academy Awards still bring in the largest audience with just over a third of all Canadians watching for at least a minute this year. This is an approximate increase of 4% over 2015 where Neil Patrick Harris was the host. 16.1m Ind2+ watched at least one minute of the big three award shows (Academy […]