2018 Olympic TV viewing analysis
2018 Olympic TV viewing analysis Our 2018 Olympic TV viewing analysis report is now available. The 2018 Winter Olympics in PyeongChang was Canada’s best performance at any winter Olympics, receiving 29 medals. While the time difference between Canada and South Korea made it a bit challenging to watch the events live, Canadians were still tuning […]
What happens to TV viewing during the Olympics?
Do the Olympic Games drive an increase in TV viewing? Looking at the past 8 years, just over an 8-week summer period, average viewing hours per week stayed relatively stable with the exception of 2008 and 2012, when the Beijing and London Olympics were held. In both years, average hours viewed per week jumped up 3 hours for Total Canada (Ind […]