Data by itself tells you nothing. What is key is having the expertise to turn data into insights. When working with NLogic you are in the hands of world-class experts in audience analytics, and we will safely guide you through the various ways in which you can leverage your broadcast data. We combine decades-long experience of Canadian TV and radio with state of the art algorithmic and machine learning techniques to deliver your insights in a way you can find actionable and intelligible.

By partnering with companies like Hotspex, Amobee, and Arvato, we can unlock insights for your most challenging questions, such as:

  • Am I making the best use of my advertising dollars?
  • How can I predict consumer behaviour?
  • Can my creative be placed in more appropriate programming?
  • How are viewers responding to my creative?
  • Where can I find my target audience on broadcast media?
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We are very excited about our partnership, and proud of the market-leading work that we are doing together to help broadcasters deliver better results to their advertisers, and to help marketers develop and activate data-enabled TV ad strategies. Together, we are truly helping to make advanced TV a viable, accessible solution for the Canadian marketplace.

Scott Ferber, Chairman and CEO, Videology

Partners

Talk to us today to learn how we can help you turn data into action.

Speak to an expert