Cable Audience Profiling

Cable Audience Profiling (CAP) helps you profile and measure the size and tuning patterns of local cable advertising audiences. To help you dig even deeper, additional qualitative information about consumer behavior is collected and is linked directly to the viewing of specific cable channels in a single source database.

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Advantages

  • Measurements include all viewing along with weekly and daily reach for non-metered markets.
  • Understand who is watching less than one quarter hour as is the case for many community or information based channels.
  • Access profiles to help demonstrate purchase intent.

But wait, there’s even more!

  • Audience and viewership data is collected using the Day-After-Recall (DAR) method)
  • Measure reach and understand tuning or viewing behavior
  • Find the demographic composition of the audience

Talk to us today to learn how we can help you turn data into action.

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