TV Holiday Advertising 2016
In the midst of the largest holiday season in Canada, where credit cards are maxed out and Canada Post is bogged down with parcels to deliver, we thought we’d take a look at the toy category to see which brands were owning the space. Check out the interactive dashboard we created using our ConexAPI query […]
Online Shopping Trends 2016
Online shopping trends analysis in Canada based on our RTS consumer study of over 40,000 Canadians.
Confessions of a cord returner
I have a terrible confession to make. For the last 2 years, I haven’t had cable TV. There. I said it. Frankly, it’s a relief to get that off my chest. I didn’t have cable. And for someone who runs a company that serves many clients who deal with TV advertising, that always felt a […]
The future of radio software: Lens for radio
The industry has changed. So should your software. Since NLogic began in 2006, the industry around us has seen dramatic and constant change. Changed competition, changed ownership (often several times!), changed internal structures, changed regulatory approaches, changed client expectations, and changed technologies. When it comes to technology in particular, the rate and depth of change […]
Future TV Canada 2016
“A meal can only be as good as its ingredients” - unknown See how David Phillips, NLogic’s President & COO, uses this quote to make sense of data at the 2016 Future TV conference in Canada!
2016 Rio Olympics
Rio Olympics 2016 As a follow up to our ‘TV viewing patterns’ blog around the Olympics check out some highlights from the 2016 Rio Olympics. To get the full report, email firstname.lastname@example.org * Fairly consistent with TV tuning during previous summer Olympics , Individuals 2+ in Canada watched almost 2 and half more hours of TV […]
What happens to TV viewing during the Olympics?
Do the Olympic Games drive an increase in TV viewing? Looking at the past 8 years, just over an 8-week summer period, average viewing hours per week stayed relatively stable with the exception of 2008 and 2012, when the Beijing and London Olympics were held. In both years, average hours viewed per week jumped up 3 hours for Total Canada (Ind […]
Social Networks for Canadians
Through MTM (Media Technology Monitor) see how the various social networks stack up for Canadians. Which platforms are they on and how much time are they spending on them?
Radio road trip
For those that have a passion for the broadcast industry and travel, the ultimate dream job would be criss-crossing the globe all year round attending broadcast conferences. All you need is an unlimited budget, a mastery of on-line travel booking websites and a big suitcase to live out of. Then in between ports, you could […]
Canadian Music Week 2016
Canadian Music Week – Who’s listening? In appreciation of Canadian Music Week 2o016 check out our breakdown of what Canadians are listening to. Maybe not so surprising to us is that 46% of Canadians think radio is important to the discovery of new music and artists. Another reason why we love radio! Don’t miss our updated Infographic […]
Audience Segments: The Elusive TV Viewer
We all define our ‘audience’ differently. Whether we’re marketers, PR firms, content producers, or media companies we use various sources of data to create profiles on our core audience segments in order to improve our targeting. Gone are the days when a broad age segment could be used to define consumer behaviour. Combined with the […]