Through MTM (Media Technology Monitor) see how the various social networks stack up for Canadians. Which platforms are they on and how much time are they spending on them?
For those that have a passion for the broadcast industry and travel, the ultimate dream job would be criss-crossing the globe all year round attending broadcast conferences. All you need is an unlimited budget, a mastery of on-line travel booking websites and a big suitcase to live out of. Then in between ports, you could […]
Canadian Music Week – Who’s listening? In appreciation of Canadian Music Week 2o016 check out our breakdown of what Canadians are listening to. Maybe not so surprising to us is that 46% of Canadians think radio is important to the discovery of new music and artists. Another reason why we love radio! Don’t miss our updated Infographic […]
We all define our ‘audience’ differently. Whether we’re marketers, PR firms, content producers, or media companies we use various sources of data to create profiles on our core audience segments in order to improve our targeting. Gone are the days when a broad age segment could be used to define consumer behaviour. Combined with the […]
The Academy Awards still bring in the largest audience with just over a third of all Canadians watching for at least a minute this year. This is an approximate increase of 4% over 2015 where Neil Patrick Harris was the host. 16.1m Ind2+ watched at least one minute of the big three award shows (Academy […]
We all define our ‘audience’ differently. Whether we’re marketers, PR firms, content producers, or media companies we use various sources of data to create profiles on our core audience segments in order to improve our targeting. Gone are the days when a broad age segment could be used to define consumer behaviour. Combined with the […]
Can Toronto be a world-class craft beer leader? A couple of Toronto city counsellors are looking to grow the sector and make Toronto the craft beer capital of the world. But there are many skeptics out there questioning if this is really possible based on the size of the market, total production capacity of a microbrewery, […]
So much media analysis is done with the usual demographic splits: men vs women, 18-34’s as a proxy for Millenials, and differences by household income to give a few examples. We think that audiences are more complex than that and we’d like to take advantage of all our tools and data sources to look at people […]
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