Leading the way in data analytics

​​​​The industry has changed. So should your software. Since NLogic began in 2006, the industry around us has seen dramatic and constant change.  Changed competition, changed ownership (often several times!), changed internal structures, changed regulatory approaches, changed client expectations, and changed technologies.  When it comes to technology in particular, the rate and depth of change […]

“A meal can only ​be as good as it​s ingredients”                     ​- unknown ​See how  David Phillips, NLogic’s President & COO, uses this quote to make sense of data at the 2016 Future TV conference in Canada!  ​

​​Rio Olympics 2016 As a follow up to our ‘TV viewing patterns’​ blog around the Olympics check out some highlights from the 2016 Rio Olympics. To get the full report, email cbarr@nlogic.ca * Fairly consistent with TV tuning during previous summer Olympics , Individuals 2+ in Canada watched almost 2 and half  more hours of TV […]

​​​Do the Olympic Games drive an increase in TV viewing?  Looking at the past 8 years, just over an 8​-week summer period, average viewing hours per week stayed relatively stable with the exception of 2008 and 2012, when the Beijing and London Olympics were held.  In both years, average hours viewed per week jumped up 3 hours for Total Canada (Ind […]

Through MTM (Media Technology Monitor) see how the various social networks stack up for Canadians.  Which platforms are they on and how much time are they spending on them?    

​For those that have a passion for the broadcast industry and travel, the ultimate dream job would be criss-crossing the globe all year round attending broadcast conferences. All you need is an unlimited budget, a mastery of on-line travel booking websites and a big suitcase to live out of. Then in between ports, you could […]

​​​​​Canadian Music Week – Who’s listening? In appreciation of Canadian Music Week 2o016 check out our breakdown of what Canadians are listening to.  Maybe not so surprising to us is that 46% of Canadians think radio is important to the discovery of new music and artists.  Another reason ​why we love radio! Don’t miss our updated Infographic […]

​​We all define our ‘audience’ differently.  Whether we’re marketers, PR firms, content producers, or media companies we use various sources of data to create profiles on our core audience segments in order to improve our targeting.  Gone are the days when a broad age segment could be used to define consumer behaviour.  Combined with the […]

​​The Academy Awards still bring in the largest audience with just over a third of all Canadians watching for at least a minute this year.  This is an approximate increase of 4% over 2015 where Neil Patrick Harris was the host.  16.1m Ind2+ watched at least one minute of the big three award shows (Academy […]

We all define our ‘audience’ differently.  Whether we’re marketers, PR firms, content producers, or media companies we use various sources of data to create profiles on our core audience segments in order to improve our targeting.  Gone are the days when a broad age segment could be used to define consumer behaviour.  Combined with the […]

Can Toronto be a world-class craft beer leader? A couple of Toronto city counsellors are looking to grow the sector and make Toronto the craft beer capital of the world. But there are many skeptics out there questioning if this is really possible based on the size of the market, total production capacity of a microbrewery, […]