Leading the way in data analytics

​​​​Look Who’s back for Christmas: The 2016 Doctor Who special In recent years, December 25th has marked the end of a new content countdown for Canadians. That is, if you’re a Whovian i.e. a Doctor Who enthusiast.​ ​Much like children in mid-December, fans behind a popular series tend to cultivate gripping anticipation for its continuation. Perhaps now more […]

In the midst of the largest holiday season in Canada, where credit cards are maxed out and Canada Post is bogged down with parcels to deliver, we thought we’d take a look at the toy category to see which brands were owning the space. Check out the interactive dashboard we created using our ConexAPI query […]

​​​I have a terrible confession to make. For the last 2 years, I haven’t had cable TV.  There.  I said it.  Frankl​y, it’s a relief to get that off my chest.  I didn’t have cable.  And for someone who runs a company that serves many clients who deal with TV advertising, that always felt a […]

​​​​The industry has changed. So should your software. Since NLogic began in 2006, the industry around us has seen dramatic and constant change.  Changed competition, changed ownership (often several times!), changed internal structures, changed regulatory approaches, changed client expectations, and changed technologies.  When it comes to technology in particular, the rate and depth of change […]

“A meal can only ​be as good as it​s ingredients”                     ​- unknown ​See how  David Phillips, NLogic’s President & COO, uses this quote to make sense of data at the 2016 Future TV conference in Canada!  ​

​​Rio Olympics 2016 As a follow up to our ‘TV viewing patterns’​ blog around the Olympics check out some highlights from the 2016 Rio Olympics.  To get the full report, email cbarr@nlogic.ca *

​​​Do the Olympic Games drive an increase in TV viewing?  Looking at the past 8 years, just over an 8​-week summer period, average viewing hours per week stayed relatively stable with the exception of 2008 and 2012, when the Beijing and London Olympics were held.  In both years, average hours viewed per week jumped up 3 hours for Total Canada (Ind […]

​​ ​​For more information contact Norm Zenglein​. 

​For those that have a passion for the broadcast industry and travel, the ultimate dream job would be criss-crossing the globe all year round attending broadcast conferences. All you need is an unlimited budget, a mastery of on-line travel booking websites and a big suitcase to live out of. Then in between ports, you could […]

​​​​​Who’s listening? In appreciation of Canadian Music Week check out our breakdown of what Canadians are listening to.  Maybe not so surprising to us is that 46% of Canadians think radio is important to the discovery of new music and artists.  Another reason ​why we love radio! ​​Other posts you may be interested in ​HIVIO: Marilu Henner’s […]

​​We all define our ‘audience’ differently.  Whether we’re marketers, PR firms, content producers, or media companies we use various sources of data to create profiles on our core audience segments in order to improve our targeting.  Gone are the days when a broad age segment could be used to define consumer behaviour.  Combined with the […]