Leading the way in data analytics

Right term data; or what Trump can teach you about using data correctly In the months, weeks and days leading up to last November’s US elections, one thing was clear: Hilary Clinton would win.  According to The New York Times on the day of the election, the probability of a Clinton victory was 85%.  Nate […]

​ Following our report on rounds 1 & 2 of the 2017 Stanley Cup Playoffs, here are the results from round 3. Round 3 In the Eastern Conference final the most watched game was the Ottawa Senators @ Pittsburgh Penguins game 7 which had 5.1 million Ind. 2+ Canadians ​tuning on CBC, Sportsnet and TVA […]

​​Following the disappointing 2016 playoff season where not a single Canadian team qualified, we started this season with high hopes!  Five Canadian teams entered the NHL 2017 playoffs. Round 1Over the first round, 27.3 million Canadians (over ¾ of the population) watched at least one minute, most likely due to the unlikely appearance of the […]

​​​In our fall  ‘Lens for radio’ blog post we talked to you about all the change we were seeing in the industry from competition, technology and corporate structures.  It was our vision to create one place where clients could access radio data for multiple needs: buying and selling, campaign planning and tracking, audience profiles, programming analysis and […]

​Ahh red carpet season. Most of us can’t help but get sucked in, at least a little bit. It’s televised entertainment’s package deal after all: celebrities, fashion, interviews, performances, and of course, those ‘must watch’ moments.  The ones that live television was arguably made for, that everyone gushes about the next day. They frequently occur […]

​​Valentine’s Day and Dating Services: How strong is their relationship? As of 2016, Stats Canada estimates that 52 per cent of Canadians identify as single, separated, widowed or divorced. Dating services, particularly in their online incarnations have undeniably changed the singles game. By providing better data on potential matches, such as careers, pet peeves, political […]

​​​​​The New England Patriots are Super Bowl LI Champions after defeating the Atlanta Falcon in a thrilling overtime victory.  After trailing the Falcons by 25 points mid-way through the third quarter the Patriots, led by their star quarterback Tom Brady embarked on the greatest comeback in Super Bowl history and won the game in overtime.  […]

​As we continue to focus on developing better tools for our clients, we are excited to provide our full-access Hot Topic report through our new ConexAPI interactive dashboards.  To access the full report, email cbarr@nlogic.ca​. Below are select highlights from the 2016 Fall TV Hot Topic report. ​Share of viewing to digital stations has grown […]

​​What is the profile of movie enthusiasts in Canada? ​​Other posts you may be interested in: ​Online shopping trends 2017 ​​Look Who’s back for Christmas: The 2016 Doctor Who special​​  

In November 2016, over 700 people from all over the world gathered in London to discuss the future of TV.  Canada was very well represented, with leaders from Corus, Bell, Rogers, CBC, Quebecor and others in attendance (plus me and Peter from NLogic). It was great to see that innovation has become the new normal […]

​​​​Look Who’s back for Christmas: The 2016 Doctor Who special In recent years, December 25th has marked the end of a new content countdown for Canadians. That is, if you’re a Whovian i.e. a Doctor Who enthusiast.​ ​Much like children in mid-December, fans behind a popular series tend to cultivate gripping anticipation for its continuation. Perhaps now more […]

In the midst of the largest holiday season in Canada, where credit cards are maxed out and Canada Post is bogged down with parcels to deliver, we thought we’d take a look at the toy category to see which brands were owning the space. Check out the interactive dashboard we created using our ConexAPI query […]