Spring TV Analysis Our Spring TV analysis for 2018 is now available. See where market viewing has grown, which are the top stations and programs by demo, percentage of live program viewing and more. Check out our highlights below. Clients can access the full report either through the InfoSys+TV homepage link or in Lens (TV […]
Radio Connects’ Vancouver Roadshow By: Jack Cales On a sunny Vancouver morning, Radio Connects hosted an energizing industry presentation at Robson Square to hear the highlights from a recent radio study. This was followed by a programming panel where representatives shared their approaches to showcasing radio’s power in today’s competitive audio landscape. Radio Connect’s Lisa Dillon […]
Craft beer category analysis As a follow up to our 2015 craft beer blog post, we thought it was a good time to update our analysis of the craft beer category in Canada. Using our Spring 2018 RTS survey results here’s what we uncovered. Created with Visage
Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who was presenting findings from ThinkBox’s 2017 advertising effectiveness study: “Profit Ability: the business case for advertising”. The study analysed over 2,000 advertising campaigns across 11 categories to uncover the impact that different forms of advertising have on both short-term […]
In this series of blog posts, we will show you several ways you can use our ad tracking tools to your advantage. Created with Visage Other posts in this series: AdTracking: Seasonality AdTracking: Intro
Canadian Music Week 2018 For Canadian Music Week 2018 check out our analysis by genre of what Canadians are listening to. All data is sourced from our RTS survey of over 40,000 Canadians. Maybe not so surprising to us is that 46% of Canadians think radio is important to the discovery of new music and artists. Another […]
Earth Day 2018 How do Canadians feel about environmental issues? In support of Earth Day 2018, we combed through our Spring 2018 RTS survey results of over 42,000 Canadians. According to the results, 96% of Canadians say they are doing something to help the environment but different age groups clearly have different priorities. See our highlights […]
2018 Olympic TV viewing analysis Our 2018 Olympic TV viewing analysis report is now available. The 2018 Winter Olympics in PyeongChang was Canada’s best performance at any winter Olympics, receiving 29 medals. While the time difference between Canada and South Korea made it a bit challenging to watch the events live, Canadians were still tuning […]
Award Shows 2018 Of the 3 award shows, the Academy Awards continues to draw the largest audience across all key demos, with approximately 11.2 million total viewers compared to 6.6 million for the Grammy’s and 8.5 million for the Golden Globes. It also appears that more viewers of other award shows also tuned in to […]
Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year. These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. We will show you several ways you can use our ad intelligence tools to your advantage, including seasonality (below) and to gain competitive insights. […]
Super Bowl LII Canadian TV viewing analysis The Philadelphia Eagles are the Super Bowl LII champions after defeating the New England Patriots in a thrilling game ending in 41-33. Their first win in over 50 years! This was the second year the CRTC decided to exclude the Canadian transmission from the simultaneous substitution with the […]
Lens for radio – year in review At NLogic, we started 2017 with an exciting goal: redefine radio reporting and transacting in a way that rises to our industry’s long-term needs by providing greater flexibility and more efficiency. Months of market research and strategy sessions across our client base had finally culminated into the Lens for […]
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