Leading the way in data analytics

After last year’s Gold performance in Buffalo, Canadians had high hopes for our 2019 World Junior Championship team this year.  Unfortunately, their road to gold ended in the quarter final round in a dramatic 2-1 overtime loss to Finland, leaving them with 6th place. Below are a few TV tuning highlights from our Hot Topic […]

As the Titanic of Britain drifted inexorably closer to the iceberg of Brexit, hundreds of people gathered in London to discuss the future of TV advertising.  The imminent self-inflicted national tragedy* loomed large over the conference.  Many speakers decried the damage it is doing to their businesses, including Dame Carolyn McCall, the CEO of ITV […]

Cast your vote for your favourite Christmas TV ad. We polled the office and came up with a selection of our favourite Christmas ads.  From happy endings, to ironic to maybe even a little sadistic, what’s your favourite? Loading…  

Are Canadians less charitable? How charitable are we?  As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and who these charitable Canadians were. So we looked at our latest RTS survey of over 40,000 Canadians and the accompanying chart portrays […]

An interview with Joan D’Souza, Research Director at GroupM

Legalization of Cannabis in Canada Today, Canada will become the second country in the world to legalize cannabis (Uruguay legalized it in 2013), following 90 years of prohibition.  To celebrate the legalization of cannabis, we pulled results from our Fall RTS survey of over 40,000 Canadians aged 12+. Highlights: Only 33% of adults agree that […]

Slides and seesaws; or when inevitable, isn’t The world of retail appears to be going through a period of one-way transformation.  Online-only disrupters such as Amazon, Warby Parker, Indochino and Endy are cutting a swathe through traditional bricks and mortar businesses, leaving a trail of closed stores and echoing malls in their wake.  The wisdom […]

David Phillips on the SoundOff Podcast Podcasts, broadcast and more, oh my! As radio enthusiasts, we were delighted when our president, David Phillips, was invited to speak on the SoundOff podcast. We came across the podcast a few years back and it’s exciting to see how much they’ve grown since then. They host a range […]

Our Summer TV analysis for 2018 is now available. See where market viewing has grown, which are the top stations and programs by demo, percentage of live program viewing and more. Check out our highlights below.  Clients can access the full TV analysis report either through the InfoSys+TV homepage link or in Lens (TV PPM […]

With the excitement of France vs Croatia still fresh on our minds we have put together our Hot Topic report on Canadian viewing to the 2018 FIFA World Cup. How many Canadians watched overall? Which market had the highest viewing? A summary of viewing to the final on July 15th can be found below. 2018 FIFA […]

In the weeks leading up to ballot day, the Ontario Premier Election took over conversations among Canadians. From the shifts in the polls, to cross-country campaign footage, to allegations in the news, each turn of events kept us locked in anticipation. From beginning to end, Kathleen Wynne, Doug Ford, and Andrea Horwath each inarguably had […]

Spring TV Analysis​​ Our Spring TV analysis for 2018 is now available. See where market viewing has grown, which are the top stations and programs by demo, percentage of live program viewing and more. Check out our highlights below.  Clients can access the full report either through the InfoSys+TV homepage link or in Lens (TV […]