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This year Shoppers Drug Mart takes the top spot from Value Village and its catchy ‘Turning Halloween’tune.  Listen to all the top 5 Halloween radio advertisers by clicking on the little pumpkins below. Other posts you  may be interested in: ​Fall 2016 TV Hot Topic Highlights ​​​Value Village’ s spooky Halloween strategy (2015)? A word from our […]

The Fall TV season is always a busy time. This year between September 10th and October 10th there have been 19 brand new shows on the English conventional stations alone compared to 17 during the same time period last year. There have also been an additional 40 shows returning during that period.  To help you save time […]

And the survey says…. “I love what you guys do. Makes our lives easier.” Our 2017 brand survey was by far the best survey results we’ve had over the past 3 years.  With over 500 clients participating in this survey we are pleased to see that results in almost every category have increased.​  ​​ […]

See where market viewing has changed, which are the top stations and programs by demo, percentage of live program viewing and more.  The full report is available to clients with a TV meter subscription. Please contact Calvin Barr. Here are some highlights: Quebec continues to lead in Average Hours Tuned Per Week coming in 4 […]

  Other posts you might be interested in: ​​What keeps Sir Martin Sorrell up at night​ ​​Right term data; or what Trump can teach you about using data correctly​​ Canada 150 MTM Social – Spring 2016​  

​The reason you’re given almost always isn’t the reason.  The thing isn’t the thing. Your wife may say that it’s because of the unwashed dishes that they’re throwing cutlery at you, but really it’s the perceived lack of consideration that the lasagna-encrusted plate implies (true story).  The dishes are a symptom of a larger root […]

​What keeps Sir Martin Sorrell up at night (other than his baby) Sir Martin Sorrell is the CEO of WPP (which you probably know).  He’s also 72 and has an 8 month-old baby (which you may not have known).  Quite how he is able to combine all that together is slightly beyond me (I am […]

Happy 150th Birthday Canada! How would you describe Canadians?  According to JustLanded.Com we are polite, classless, generous, environmentalists, outdoorsy, a hockey fan, boring, definitely not an American, reserved, healthy, loyal, hospitable and the list goes on. As a country made up primarily of immigrants, it’s actually impossible to truly describe a Canadian so we thought […]

​​Our Spring TV 2017 Hot Topic report is now available. See where market viewing has grown, which are the top stations and programs by demo, percentage of live program viewing and more.  Email cbarr@nlogic.ca to get the full dashboard report. A TV Meter subscription is required.​ Here are some highlights: ​Conventional station share grows by […]

Pittsburgh Penguins make history with repeat title The Penguins have now won 5 Stanley Cups and are the first franchise in nearly two decades to win back-to-back championships.  Even without a Canadian team, viewing has skyrocketed.  The Cole Harbour native, Sidney Crosby is now officially one of the all-time greatest players in the history of […]

Right term data; or what Trump can teach you about using data correctly In the months, weeks and days leading up to last November’s US elections, one thing was clear: Hilary Clinton would win.  According to The New York Times on the day of the election, the probability of a Clinton victory was 85%.  Nate […]

​ Following our report on rounds 1 & 2 of the 2017 Stanley Cup Playoffs, here are the results from round 3. Round 3 In the Eastern Conference final the most watched game was the Ottawa Senators @ Pittsburgh Penguins game 7 which had 5.1 million Ind. 2+ Canadians ​tuning on CBC, Sportsnet and TVA […]