Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year. These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. We will show you several ways you can use our ad intelligence tools to your advantage, including seasonality (below) and to gain competitive insights. […]
Super Bowl LII Canadian TV viewing analysis The Philadelphia Eagles are the Super Bowl LII champions after defeating the New England Patriots in a thrilling game ending in 41-33. Their first win in over 50 years! This was the second year the CRTC decided to exclude the Canadian transmission from the simultaneous substitution with the […]
Lens for radio – year in review At NLogic, we started 2017 with an exciting goal: redefine radio reporting and transacting in a way that rises to our industry’s long-term needs by providing greater flexibility and more efficiency. Months of market research and strategy sessions across our client base had finally culminated into the Lens for […]
Whether you are trying to improve your sales pitch or your media plan, having a better understanding of what the competition is doing can give you that competitive edge. In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage. Stay tuned! Other posts you […]
The report you’ve been waiting for! Our fall TV Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. Below are some key highlights from […]
I had the pleasure of attending the Future TV conference in London last Autumn. Below is a quick summary of what I took away from the conference. The conversation around TV is different The arguments on TV’s effectiveness that still sometimes occurs in Canada seemed to be in the rearview mirror. Brands in particular were […]
In a victory that made international headlines, Canada defeated Sweden 3-1 in the World Junior Championships final game, giving us the gold metal once again after a 2 year lapse. Stakes were high after our loss to the U.S.A. on December 29th, which drew over 5 million Canadian viewers for the tournament’s historic first outdoor […]
An interview with David Goodfellow, Radio Trading Manager at Wavemaker (formerly MEC)
An interview with Patrick Sipin, Manager, Reporting & Data Analytics, Kingstar Media
Who got the jump on Christmas? No more than 6 hours had past, following Halloween night, when Christmas radio advertising was in full swing. Sunwing Vacations, Vistaprint, Indigo Books and several other brands were some of the first on air and are still going strong over the last several weeks. Find out which categories and […]
Earlier this month, the Media Technology Monitor (MTM) released a new series of reports on media and technology use in several different Canadian markets, highlighting the similarities and differences across regions, provinces and major cities. These reports allow you to understand everything from digital TV penetration and Internet service to smartphone and tablet usage. They also […]
How has online shopping grown over the past 10 years in Canada? What do millennials buy online? What are the most popular categories by market? Find out more in our analysis of online shopping from the RTS survey. Other posts that you may be interested in: Profile: Comic book enthusiasts Fall 2017 TV […]
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