3 reasons why you shouldn’t have a data strategy
DAVID PHILLIPS EXPLAINS WHY YOU SHOULD NEVER, EVER HAVE A DATA STRATEGY. In this age of big data it’s easy to believe that we inevitably understand more and more of the world around us. In fact, the opposite can be true. We can become blinded by the data we have to the realities not covered […]
Canada election 2019: TV and radio advertising of the main parties
This summer, prior to Canadian elections, the Federal Elections Act was amended to allow anyone to run a political ad, including you, your aunt, or even your company, on TV, radio or other digital platforms. They also implemented spending limits per advertiser.
Fall TV season 2019
The Fall TV season is always a busy time. This year between September 9th and October 13th there have been 18 brand new shows on the English conventional stations in the 8pm-11p time block compared to 20 during the same time period last year. There have also been an additional 55 shows returning on the […]
Summer 2019 TV viewing highlights
Our Summer 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing has grown, which are the top stations and […]
New technology insights from the MTM Spring 2019 survey
MTM, Canada’s premier research product in the area of technology ownership and use, just released their Spring 2019 data. Read about the top 5 highlights below or contact us to learn what MTM can do for you. Watching video on a cell phone has become a popular activity for many Canadians. The smartphone (64%) and the computer (66%) are now the […]
ConexAPI’s automation & visualization win over CFL
Trevor Hardy, Director of Business Operations at the CFL explains how ConexAPI gives them more time for analysis and action.
Spring 2019 TV viewing analysis
Our Spring 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing has grown, which are the top stations […]
Congratulations Toronto Raptors on becoming the 2018-19 NBA Champions! Thank you for taking this entire country on an amazing two-month whirlwind emotional rollercoaster of ups and downs, spectacular shots, near misses, blowouts and buzzer beaters, all culminating last night as you hoisted the Larry O’Brien Championship Trophy.
Avengers movies: a look back
A decade ago, few could have predicted the unbridled success that the Avengers movies would achieve. While Marvel had already accomplished some big box office wins with the Spider-Man and X-Men movie trilogies, these films were based on familiar superheroes who starred in popular animated series throughout the 1990s. While Captain America, Iron Man, Thor, and The Incredible Hulk […]
DC’s Shazam! ramps up TV ad strategy
Warner Bros. has hit some roadblocks when it comes to adapting DC comic stories for the big screen. While Marvel spent the better part of decade carving out a lucrative family-friendly cinematic universe, comic book fans have criticized DC movies for having inconsistent tones. Even 2018’s Aquaman was originally intended to be a much darker […]
Game of Thrones TV viewing
It’s been 8 years since the first season of Game of Thrones first aired on HBO. When it first launched, it didn’t receive much attention at all. It wasn’t until 2015 when it set a record for winning the most Primetime Emmy Awards for a series in a single year and again in 2016 as […]
Captain Marvel TV Advertising in Canada
Last month, Captain Marvel became the latest Marvel Cinematic Universe (MCU) craze to hit theatres. The movie has generated a lot of buzz with the release of Avengers: Endgame just around the corner. Not to mention becoming the MCU’s first female-led installment, following in the footsteps of DC’s Wonder Woman in 2017.