An interview with Patrick Sipin, Manager, Reporting & Data Analytics, Kingstar Media
Who got the jump on Christmas? No more than 6 hours had past, following Halloween night, when Christmas radio advertising was in full swing. Sunwing Vacations, Vistaprint, Indigo Books and several other brands were some of the first on air and are still going strong over the last several weeks. Find out which categories and […]
Earlier this month, the Media Technology Monitor (MTM) released a new series of reports on media and technology use in several different Canadian markets, highlighting the similarities and differences across regions, provinces and major cities. These reports allow you to understand everything from digital TV penetration and Internet service to smartphone and tablet usage. They also […]
How has online shopping grown over the past 10 years in Canada? What do millennials buy online? What are the most popular categories by market? Find out more in our analysis of online shopping from the RTS survey. Other posts that you may be interested in: Profile: Comic book enthusiasts Fall 2017 TV […]
The past decade has seen a huge revival in the Marvel and DC franchise with the greatest number of comic-based movies hitting theatres between 2010 and 2017 than any prior decade. Not only is the big screen fueling this revival, but there has been a record number of new TV series built on these franchises over […]
This year Shoppers Drug Mart takes the top spot from Value Village and its catchy ‘Turning Halloween’tune. Listen to all the top 5 Halloween radio advertisers by clicking on the little pumpkins below. Other posts you may be interested in: Fall 2016 TV Hot Topic Highlights Value Village’ s spooky Halloween strategy (2015)? A word from our […]
The Fall TV season is always a busy time. This year between September 10th and October 10th there have been 19 brand new shows on the English conventional stations alone compared to 17 during the same time period last year. There have also been an additional 40 shows returning during that period. To help you save time […]
And the survey says…. “I love what you guys do. Makes our lives easier.” Our 2017 brand survey was by far the best survey results we’ve had over the past 3 years. With over 500 clients participating in this survey we are pleased to see that results in almost every category have increased. […]
See where market viewing has changed, which are the top stations and programs by demo, percentage of live program viewing and more. The full report is available to clients with a TV meter subscription. Please contact Calvin Barr. Here are some highlights: Quebec continues to lead in Average Hours Tuned Per Week coming in 4 […]
Other posts you might be interested in: What keeps Sir Martin Sorrell up at night Right term data; or what Trump can teach you about using data correctly Canada 150 MTM Social – Spring 2016
The reason you’re given almost always isn’t the reason. The thing isn’t the thing. Your wife may say that it’s because of the unwashed dishes that they’re throwing cutlery at you, but really it’s the perceived lack of consideration that the lasagna-encrusted plate implies (true story). The dishes are a symptom of a larger root […]
What keeps Sir Martin Sorrell up at night (other than his baby) Sir Martin Sorrell is the CEO of WPP (which you probably know). He’s also 72 and has an 8 month-old baby (which you may not have known). Quite how he is able to combine all that together is slightly beyond me (I am […]
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