Leading the way in data analytics

How data integration and UX can help drive innovation and growth in the broadcast industry despite COVID-19

Michelle Sequino, Assistant Buyer at Innocean Worldwide Canada explains how Lens FileExchange saves them hours in the radio campaign buying process.

Bringing holistic TV ad management and yield capabilities to Canadian TV broadcasters

Remote collaboration on projects has never been more important. Code sharing, reviewing, editing, and pair programming were all very easy when we worked together from the same office and could sit side by side discussing any issues or changes. Once we all started working remotely, these simple, daily tasks became more of a challenge.

Our experience in moving from a monolith to modular app in order to save time and build greater flexibility.

Partnership bridges audience insights and TV broadcast data, creating advanced TV solution for advertisers

David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.

The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their campaigns are performing.

Once again, Christmas came early this year on the air waves!  Halloween decorations were still up as the first Christmas radio advertising played across the nation.  In fact a couple of restaurants in Quebec City were advertising their venues for festive meals in the first week of October. In our dashboard below, created using RADTracker data, you […]

DAVID PHILLIPS EXPLAINS WHY YOU SHOULD NEVER, EVER HAVE A DATA STRATEGY. In this age of big data it’s easy to believe that we inevitably understand more and more of the world around us.  In fact, the opposite can be true.  We can become blinded by the data we have to the realities not covered […]

This summer, prior to Canadian elections, the Federal Elections Act was amended to allow anyone to run a political ad, including you, your aunt, or even your company, on TV, radio or other digital platforms. They also implemented spending limits per advertiser.

The Fall TV season is always a busy time. This year between September 9th and October 13th there have been 18 brand new shows on the English conventional stations in the 8pm-11p time block compared to 20 during the same time period last year. There have also been an additional 55 shows returning on the […]