How to move from monolith apps to modular apps
Our experience in moving from a monolith to modular app in order to save time and build greater flexibility.
MIQ partners with Environics Analytics and NLogic to deliver better connected TV campaigns
Partnership bridges audience insights and TV broadcast data, creating advanced TV solution for advertisers
The Future of TV Advertising Global 2019: 3 key takeaways
David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.
TSN stations now measured in NLogic TV ad tracking data
The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their campaigns are performing.
Top radio advertisers over the Christmas season
Once again, Christmas came early this year on the air waves! Halloween decorations were still up as the first Christmas radio advertising played across the nation. In fact a couple of restaurants in Quebec City were advertising their venues for festive meals in the first week of October. In our dashboard below, created using RADTracker data, you […]
3 reasons why you shouldn’t have a data strategy
DAVID PHILLIPS EXPLAINS WHY YOU SHOULD NEVER, EVER HAVE A DATA STRATEGY. In this age of big data it’s easy to believe that we inevitably understand more and more of the world around us. In fact, the opposite can be true. We can become blinded by the data we have to the realities not covered […]
Canada election 2019: TV and radio advertising of the main parties
This summer, prior to Canadian elections, the Federal Elections Act was amended to allow anyone to run a political ad, including you, your aunt, or even your company, on TV, radio or other digital platforms. They also implemented spending limits per advertiser.
Fall TV season 2019
The Fall TV season is always a busy time. This year between September 9th and October 13th there have been 18 brand new shows on the English conventional stations in the 8pm-11p time block compared to 20 during the same time period last year. There have also been an additional 55 shows returning on the […]
Summer 2019 TV viewing highlights
Our Summer 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing has grown, which are the top stations and […]
New technology insights from the MTM Spring 2019 survey
MTM, Canada’s premier research product in the area of technology ownership and use, just released their Spring 2019 data. Read about the top 5 highlights below or contact us to learn what MTM can do for you. Watching video on a cell phone has become a popular activity for many Canadians. The smartphone (64%) and the computer (66%) are now the […]
ConexAPI’s automation & visualization win over CFL
Trevor Hardy, Director of Business Operations at the CFL explains how ConexAPI gives them more time for analysis and action.
Spring 2019 TV viewing analysis
Our Spring 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing has grown, which are the top stations […]