Leading the way in data analytics

Are Canadians less charitable? How charitable are we?  As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and who these charitable Canadians were. So we looked at our latest RTS survey of over 40,000 Canadians and the accompanying chart portrays […]

An interview with Joan D’Souza, Research Director at GroupM

Legalization of Cannabis in Canada Today, Canada will become the second country in the world to legalize cannabis (Uruguay legalized it in 2013), following 90 years of prohibition.  To celebrate the legalization of cannabis, we pulled results from our Fall RTS survey of over 40,000 Canadians aged 12+. Highlights: Only 33% of adults agree that […]

Slides and seesaws; or when inevitable, isn’t The world of retail appears to be going through a period of one-way transformation.  Online-only disrupters such as Amazon, Warby Parker, Indochino and Endy are cutting a swathe through traditional bricks and mortar businesses, leaving a trail of closed stores and echoing malls in their wake.  The wisdom […]

David Phillips on the SoundOff Podcast Podcasts, broadcast and more, oh my! As radio enthusiasts, we were delighted when our president, David Phillips, was invited to speak on the SoundOff podcast. We came across the podcast a few years back and it’s exciting to see how much they’ve grown since then. They host a range […]

Our Summer TV analysis for 2018 is now available. See where market viewing has grown, which are the top stations and programs by demo, percentage of live program viewing and more. Check out our highlights below.  Clients can access the full TV analysis report either through the InfoSys+TV homepage link or in Lens (TV PPM […]

With the excitement of France vs Croatia still fresh on our minds we have put together our Hot Topic report on Canadian viewing to the 2018 FIFA World Cup. How many Canadians watched overall? Which market had the highest viewing? A summary of viewing to the final on July 15th can be found below. 2018 FIFA […]

In the weeks leading up to ballot day, the Ontario Premier Election took over conversations among Canadians. From the shifts in the polls, to cross-country campaign footage, to allegations in the news, each turn of events kept us locked in anticipation. From beginning to end, Kathleen Wynne, Doug Ford, and Andrea Horwath each inarguably had […]

Spring TV Analysis​​ Our Spring TV analysis for 2018 is now available. See where market viewing has grown, which are the top stations and programs by demo, percentage of live program viewing and more. Check out our highlights below.  Clients can access the full report either through the InfoSys+TV homepage link or in Lens (TV […]

Radio Connects’ Vancouver Roadshow By: Jack Cales On a sunny Vancouver morning, Radio Connects hosted an energizing industry presentation at Robson Square to hear the highlights from a recent radio study. This was followed by a programming panel where representatives shared their approaches to showcasing radio’s power in today’s competitive audio landscape. Radio Connect’s Lisa Dillon […]

Craft beer category analysis As a follow up to our 2015 craft beer blog post, we thought it was a good time to update our analysis of the craft beer category in Canada.  Using our Spring 2018 RTS survey results here’s what we uncovered. Created with Visage

Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who was presenting findings from ThinkBox’s 2017 advertising effectiveness study: “Profit Ability: the business case for advertising”.  The study analysed over 2,000 advertising campaigns across 11 categories to uncover the impact that different forms of advertising have on both short-term […]