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Our Summer TV analysis for 2018 is now available. See where market viewing has grown, which are the top stations and programs by demo, percentage of live program viewing and more. Check out our highlights below.  Clients can access the full TV analysis report either through the InfoSys+TV homepage link or in Lens (TV PPM […]

With the excitement of France vs Croatia still fresh on our minds we have put together our Hot Topic report on Canadian viewing to the 2018 FIFA World Cup. How many Canadians watched overall? Which market had the highest viewing? A summary of viewing to the final on July 15th can be found below. 2018 FIFA […]

In the weeks leading up to ballot day, the Ontario Premier Election took over conversations among Canadians. From the shifts in the polls, to cross-country campaign footage, to allegations in the news, each turn of events kept us locked in anticipation. From beginning to end, Kathleen Wynne, Doug Ford, and Andrea Horwath each inarguably had […]

Spring TV Analysis​​ Our Spring TV analysis for 2018 is now available. See where market viewing has grown, which are the top stations and programs by demo, percentage of live program viewing and more. Check out our highlights below.  Clients can access the full report either through the InfoSys+TV homepage link or in Lens (TV […]

Radio Connects’ Vancouver Roadshow By: Jack Cales On a sunny Vancouver morning, Radio Connects hosted an energizing industry presentation at Robson Square to hear the highlights from a recent radio study. This was followed by a programming panel where representatives shared their approaches to showcasing radio’s power in today’s competitive audio landscape. Radio Connect’s Lisa Dillon […]

Craft beer category analysis As a follow up to our 2015 craft beer blog post, we thought it was a good time to update our analysis of the craft beer category in Canada.  Using our Spring 2018 RTS survey results here’s what we uncovered. Created with Visage

Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who was presenting findings from ThinkBox’s 2017 advertising effectiveness study: “Profit Ability: the business case for advertising”.  The study analysed over 2,000 advertising campaigns across 11 categories to uncover the impact that different forms of advertising have on both short-term […]

In this series of blog posts, we will show you several ways you can use our ad tracking tools to your advantage. Created with Visage Other posts in this series: AdTracking: Seasonality AdTracking: Intro

Canadian Music Week 2018 For Canadian Music Week 2018 check out our analysis by genre of what Canadians are listening to. All data is sourced from our RTS survey of over 40,000 Canadians. Maybe not so surprising to us is that 46% of Canadians think radio is important to the discovery of new music and artists.  Another […]

Earth Day 2018 How do Canadians feel about environmental issues? In support of Earth Day 2018, we combed through our Spring 2018 RTS survey results of over 42,000 Canadians. According to the results, 96% of Canadians say they are doing something to help the environment but different age groups clearly have different priorities.  See our highlights […]

2018 Olympic TV viewing analysis Our 2018 Olympic TV viewing analysis report is now available. The 2018 Winter Olympics in PyeongChang was Canada’s best performance at any winter Olympics, receiving 29 medals. While the time difference between Canada and South Korea made it a bit challenging to watch the events live, Canadians were still tuning […]

Award Shows 2018 Of the 3 award shows, the Academy Awards continues to draw the largest audience across all key demos, with approximately 11.2 million total viewers compared to 6.6 million for the Grammy’s and 8.5 million for the Golden Globes. It also appears that more viewers of other award shows also tuned in to […]