There is a user-experience (UX) gap when we look at digital and linear television buying in Canada. Digital UX offers immediacy and visualization whereas TV reports typically take time to receive and are not in an easily presentable format. A result of this gap is that advertisers have increasingly migrated spend to digital campaigns, despite […]
Podcast listening shows a decline during COVID-19 but remains strong in Canada. At the time of writing, in the lead up to the US election, the podcast chart in Canada is dominated by The Daily from the New York Times. The Joe Rogan Experience, whose lucrative exclusive Spotify deal began on September 1st, is at […]
As we continue to strive to be more agile and responsive in terms of managing potential issues in our applications, the importance of being able to investigate and debug issues directly in production became more evident. As an Azure hosted platform with Visual Studio collaboration, we decided to explore Snapshot Debugger.
How data integration and UX can help drive innovation and growth in the broadcast industry despite COVID-19
Michelle Sequino, Assistant Buyer at Innocean Worldwide Canada explains how Lens FileExchange saves them hours in the radio campaign buying process.
Bringing holistic TV ad management and yield capabilities to Canadian TV broadcasters
Remote collaboration on projects has never been more important. Code sharing, reviewing, editing, and pair programming were all very easy when we worked together from the same office and could sit side by side discussing any issues or changes. Once we all started working remotely, these simple, daily tasks became more of a challenge.
Our experience in moving from a monolith to modular app in order to save time and build greater flexibility.
Partnership bridges audience insights and TV broadcast data, creating advanced TV solution for advertisers
David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.
The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their campaigns are performing.
Once again, Christmas came early this year on the air waves! Halloween decorations were still up as the first Christmas radio advertising played across the nation. In fact a couple of restaurants in Quebec City were advertising their venues for festive meals in the first week of October. In our dashboard below, created using RADTracker data, you […]
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