Media Technology Survey
The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use.
NLogic partners with TVbeat
Bringing holistic TV ad management and yield capabilities to Canadian TV broadcasters
How to collaborate with Visual Studio and Visual Studio Code’s Live Share
Remote collaboration on projects has never been more important. Code sharing, reviewing, editing, and pair programming were all very easy when we worked together from the same office and could sit side by side discussing any issues or changes. Once we all started working remotely, these simple, daily tasks became more of a challenge.
How to move from monolith apps to modular apps
Our experience in moving from a monolith to modular app in order to save time and build greater flexibility.
MIQ partners with Environics Analytics and NLogic to deliver better connected TV campaigns
Partnership bridges audience insights and TV broadcast data, creating advanced TV solution for advertisers
Super Bowl viewing analysis
The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to spend up to 8 times more on a 30 second spot during the coveted event.
The Future of TV Advertising Global 2019: 3 key takeaways
David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.
TSN stations now measured in NLogic TV ad tracking data
The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their campaigns are performing.
Top radio advertisers over the Christmas season
Once again, Christmas came early this year on the air waves! Halloween decorations were still up as the first Christmas radio advertising played across the nation. In fact a couple of restaurants in Quebec City were advertising their venues for festive meals in the first week of October. In our dashboard below, created using RADTracker data, you […]
3 reasons why you shouldn’t have a data strategy
DAVID PHILLIPS EXPLAINS WHY YOU SHOULD NEVER, EVER HAVE A DATA STRATEGY. In this age of big data it’s easy to believe that we inevitably understand more and more of the world around us. In fact, the opposite can be true. We can become blinded by the data we have to the realities not covered […]
Canada election 2019: TV and radio advertising of the main parties
This summer, prior to Canadian elections, the Federal Elections Act was amended to allow anyone to run a political ad, including you, your aunt, or even your company, on TV, radio or other digital platforms. They also implemented spending limits per advertiser.
Fall TV season 2019
The Fall TV season is always a busy time. This year between September 9th and October 13th there have been 18 brand new shows on the English conventional stations in the 8pm-11p time block compared to 20 during the same time period last year. There have also been an additional 55 shows returning on the […]