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In the weeks leading up to ballot day, the Ontario Premier Election took over conversations among Canadians. From the shifts in the polls, to cross-country campaign footage, to allegations in the news, each turn of events kept us locked in anticipation. From beginning to end, Kathleen Wynne, Doug Ford, and Andrea Horwath each inarguably had […]

Spring TV​​ Our Spring TV 2018 Hot Topic report is now available. See where market viewing has grown, which are the top stations and programs by demo, percentage of live program viewing and more. Check out our highlights below.  Clients can access the full report either through the InfoSys+TV homepage link or in Lens (TV […]

Radio Connects’ Vancouver Roadshow By: Jack Cales On a sunny Vancouver Monday morning in the middle of May, Radio Connects hosted an energizing industry presentation where radio buyers and sellers gathered at Robson Square to hear the highlights from a recent radio study. This was followed by a programming panel where representatives from all the […]

As a follow up to our 2015 craft beer blog post, we thought it was a good time to update the data.  Using our Spring 2018 RTS survey results here’s what we uncovered. Created with Visage

Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who was presenting findings from ThinkBox’s 2017 advertising effectiveness study: “Profit Ability: the business case for advertising”.  The study analysed over 2,000 advertising campaigns across 11 categories to uncover the impact that different forms of advertising have on both short-term […]

In this series of blog posts, we will show you several ways you can use our ad tracking tools to your advantage. Created with Visage Other posts in this series: AdTracking: Seasonality AdTracking: Intro

For Canadian Music Week check out our breakdown of what Canadians are listening to.  All data is sourced from our RTS survey of over 40,000 Canadians.  Maybe not so surprising to us is that 46% of Canadians think radio is important to the discovery of new music and artists.  Another reason ​why we love radio!

How do Canadians feel about environmental issues?

The 2018 Winter Olympics in PyeongChang was Canada’s best performance at any winter Olympics, receiving 29 medals. While the time difference between Canada and South Korea made it a bit challenging to watch the events live, Canadians were still tuning in!  Check out our highlights below.  Clients can access the full report either through the […]

Of the 3 award shows, the Academy Awards continues to draw the largest audience across all key demos, with approximately 11.2 million total viewers compared to 6.6 million for the Grammy’s and 8.5 million for the Golden Globes. It also appears that more viewers of other award shows also tuned in to the Oscars this […]

In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage. Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year.  These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. NLogic’s […]

Super Bowl 2018 – Canadian TV viewing analysis ​​​​​The Philadelphia Eagles are the Super Bowl LII champions after defeating the New England Patriots in a thrilling game ending in 41-33. Their first win in over 50 years!  This was the second year the CRTC decided to exclude the Canadian transmission from the simultaneous substitution with […]