TV advertising during COVID-19
We’ve all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest during difficult times are more successful in the end.
Impact of COVID-19 on radio listening
Since mid-March 2020, the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music. Most radio listening used to occur during the rush-hour drive. As commuters went to and from work, they tuned into their favourite station and hosts for the […]
What do these emerging technologies mean for radio?
Technology continues to innovate at breakneck speed. For the radio industry, broadcasters are looking to expand their platform footprint ensuring they are available on every application, mobile device, in-home smart speaker, and connected car, just to name a few. If executed effectively, emerging technologies will help radio expand the reach and solidify the engagement of […]
Impact of COVID-19 on TV viewing
Unsurprisingly TV viewing in Canada has been impacted by the COVID-19 pandemic. At the beginning of the initial lock down it grew for a number of reasons.
Three strategies to build impactful radio programs
As a company that has provided radio broadcast tools and services for decades, we’ve seen how radio has ridden the airwave evolution and continues to be a trusted source of news, information, entertainment and companionship. Based on our passion and experience, we believe captivating programing is key to radio’s growth in a new audio world […]
How radio can thrive in the new audio world
Commercial radio has been around for about a century. Throughout its existence, the medium has always adapted to shifting environments and still continues to be a trusted source of news, information, entertainment and companionship, reaching over 27 million Canadians, 12+, every week. Each decade seems to deliver new forms of audio consumption from the Sony […]
A comparison of Newtonsoft.Json and System.Text.Json
Microsoft released their new namespace System.Text.Json with .Net Core 3.0 in 2019 and many of you are considering migrating over from Newstonsoft.Json. Are there any advantages around performance or ease of use from using the newly added library from Microsoft? Or should you stick with the NewtonSoft library? Speaking from experience, we wanted to share with you […]
NLogic builds real-time reporting into radio buying platform
NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada, is pleased to announce their latest innovation that will allow radio buyers to see real-time achievement-level reporting as they build their schedules. Built in NLogic’s industry-leading Lens for radio application, their new Campaign Objectives […]
Canada’s top advertising winners for 2020
According to Orlando Wood’s best seller Lemon, brands that tap into emotional connections can win during a crisis. Given we are all living through our first global pandemic, how has this impacted brand’s creative development and advertising effectiveness? This was the focus of System1’s webinar, hosted by ThinkTV, where they presented their results for Canada’s top […]
How to build web applications faster with Azure’s Durable Functions
As organizations continually struggle to make sense of the growing amounts of data available, they increasingly rely on their IT teams to unlock the value of that data. To achieve this, IT teams need to build scalable web applications faster and with the ability to react in real-time. In response to this growing need, Microsoft […]
Media Technology Survey
The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use.