Summer 2019 TV viewing highlights
Our Summer 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing has grown, which are the top stations and […]
Podcast listening in Canada: who’s doing it and how often?
Podcasting is no longer a niche medium. Originally the domain of comedians and “how to” experts, podcasts were given a huge boost in 2014 by the first series of Serial. This widely acclaimed series broke records as the fastest podcast ever to reach 5 million downloads on Apple’s iTunes store but was surpassed in 2017 […]
New technology insights from the MTM Spring 2019 survey
MTM, Canada’s premier research product in the area of technology ownership and use, just released their Spring 2019 data. Read about the top 5 highlights below or contact us to learn what MTM can do for you. Watching video on a cell phone has become a popular activity for many Canadians. The smartphone (64%) and the computer (66%) are now the […]
ConexAPI’s automation & visualization win over CFL
Trevor Hardy, Director of Business Operations at the CFL explains how ConexAPI gives them more time for analysis and action.
Spring 2019 TV viewing analysis
Our Spring 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing has grown, which are the top stations […]
Congratulations Toronto Raptors on becoming the 2018-19 NBA Champions! Thank you for taking this entire country on an amazing two-month whirlwind emotional rollercoaster of ups and downs, spectacular shots, near misses, blowouts and buzzer beaters, all culminating last night as you hoisted the Larry O’Brien Championship Trophy.
Avengers movies: a look back
A decade ago, few could have predicted the unbridled success that the Avengers movies would achieve. While Marvel had already accomplished some big box office wins with the Spider-Man and X-Men movie trilogies, these films were based on familiar superheroes who starred in popular animated series throughout the 1990s. While Captain America, Iron Man, Thor, and The Incredible Hulk […]
Kids media and technology use: insights from MTM Junior
This Spring, with our partners at Media Technology Monitor (MTM), we launched Canada’s first youth study covering ages 2-17.
DC’s Shazam! ramps up TV ad strategy
Warner Bros. has hit some roadblocks when it comes to adapting DC comic stories for the big screen. While Marvel spent the better part of decade carving out a lucrative family-friendly cinematic universe, comic book fans have criticized DC movies for having inconsistent tones. Even 2018’s Aquaman was originally intended to be a much darker […]
Game of Thrones TV viewing
It’s been 8 years since the first season of Game of Thrones first aired on HBO. When it first launched, it didn’t receive much attention at all. It wasn’t until 2015 when it set a record for winning the most Primetime Emmy Awards for a series in a single year and again in 2016 as […]
Captain Marvel TV Advertising in Canada
Last month, Captain Marvel became the latest Marvel Cinematic Universe (MCU) craze to hit theatres. The movie has generated a lot of buzz with the release of Avengers: Endgame just around the corner. Not to mention becoming the MCU’s first female-led installment, following in the footsteps of DC’s Wonder Woman in 2017.
Vision7 offers more data and speed with ConexAPI
Kate Clement, Broadcast Manager at Vision7 discusses how ConexAPI improved the speed of their adtracking analysis. The challenge It’s been long discussed that the industry is in a state of exponential change. Clients are looking for more and faster. Agencies large and small struggle to prove their worth to clients, who are looking to narrow their […]