Super Bowl viewing analysis
The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to spend up to 8 times more on a 30 second spot during the coveted event.
The Future of TV Advertising Global 2019: 3 key takeaways
David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.
TSN stations now measured in NLogic TV ad tracking data
The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their campaigns are performing.
TV viewing trends in Canada
We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.
Top radio advertisers over the Christmas season
Once again, Christmas came early this year on the air waves! Halloween decorations were still up as the first Christmas radio advertising played across the nation. In fact a couple of restaurants in Quebec City were advertising their venues for festive meals in the first week of October. In our dashboard below, created using RADTracker data, you […]
3 reasons why you shouldn’t have a data strategy
DAVID PHILLIPS EXPLAINS WHY YOU SHOULD NEVER, EVER HAVE A DATA STRATEGY. In this age of big data it’s easy to believe that we inevitably understand more and more of the world around us. In fact, the opposite can be true. We can become blinded by the data we have to the realities not covered […]
Canada election 2019: TV and radio advertising of the main parties
This summer, prior to Canadian elections, the Federal Elections Act was amended to allow anyone to run a political ad, including you, your aunt, or even your company, on TV, radio or other digital platforms. They also implemented spending limits per advertiser. We know how this impacted some social platforms, where Twitter has now banned […]
Fall TV season 2019
The Fall TV season is always a busy time. This year between September 9th and October 13th there have been 18 brand new shows on the English conventional stations in the 8pm-11p time block compared to 20 during the same time period last year. There have also been an additional 55 shows returning on the […]
Summer 2019 TV viewing highlights
Our Summer 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing has grown, which are the top stations and […]
Podcast listening in Canada: who’s doing it and how often?
Podcasting is no longer a niche medium. Originally the domain of comedians and “how to” experts, podcasts were given a huge boost in 2014 by the first series of Serial. This widely acclaimed series broke records as the fastest podcast ever to reach 5 million downloads on Apple’s iTunes store but was surpassed in 2017 […]
New technology insights from the MTM Spring 2019 survey
MTM, Canada’s premier research product in the area of technology ownership and use, just released their Spring 2019 data. Read about the top 5 highlights below or contact us to learn what MTM can do for you. Watching video on a cell phone has become a popular activity for many Canadians. The smartphone (64%) and the computer (66%) are now the […]