Last month, Captain Marvel became the latest Marvel Cinematic Universe (MCU) craze to hit theatres. The movie has generated a lot of buzz with the release of Avengers: Endgame just around the corner. Not to mention becoming the MCU’s first female-led installment, following in the footsteps of DC’s Wonder Woman in 2017.
Kate Clement, Broadcast Manager at Vision7 discusses how ConexAPI improved the speed of their adtracking analysis. The challenge It’s been long discussed that the industry is in a state of exponential change. Clients are looking for more and faster. Agencies large and small struggle to prove their worth to clients, who are looking to narrow their […]
Now that the red carpet has been rolled away, it’s time for us to once again look at the viewing performance of the more popular awards shows: the Academy Awards, the Grammys and the Golden Globes. Did the lack of presenter for the Academy awards have any impact on TV viewing? Are the Grammys holding the attention […]
MTM, Canada’s premier research product in the area of technology ownership and use, just released their Fall 2018 data. Read about the top 5 highlights below or contact us to learn what MTM can do for you. Canadians are avid news consumers. Half tune in to watch a local news show in a typical night. When you examine the heaviest of […]
David Phillips shares his tips on how broadcasters can bridge the “gaps” in order to transform and adapt to the evolving landscape. Me and DIY don’t always see eye to eye. On the one hand, it’s obviously something I should do. I know that the wall would look better with a new lick of paint, […]
The New England Partriots are the Super Bowl LIII champions after defeating the Los Angeles Rams in a less-than thrilling game 13-3! This was the third year the CRTC decided to exclude the Canadian transmission from simultaneous substitution with the US and coincidentally the third year in a row that the Patriots are in the Super Bowl […]
The holiday season is always a perfect time for film studios to boost box office sales with new releases. 2018 marked the first holiday in three years without a Star Wars movie dominating the box office, which created an opening for DC’s Aquaman. While the Warner Bros. film had competition from Disney’s Mary Poppins Returns […]
The report you’ve been waiting for! Our fall TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. Below are some key highlights […]
After last year’s Gold performance in Buffalo, Canadians had high hopes for our 2019 World Junior Championship team this year. Unfortunately, their road to gold ended in the quarter final round in a dramatic 2-1 overtime loss to Finland, leaving them with 6th place. Below are a few TV tuning highlights from our Hot Topic […]
As the Titanic of Britain drifted inexorably closer to the iceberg of Brexit, hundreds of people gathered in London to discuss the future of TV advertising. The imminent self-inflicted national tragedy* loomed large over the conference. Many speakers decried the damage it is doing to their businesses, including Dame Carolyn McCall, the CEO of ITV […]
Cast your vote for your favourite Christmas TV ad. We polled the office and came up with a selection of our favourite Christmas ads. From happy endings, to ironic to maybe even a little sadistic, what’s your favourite? Loading…
Are Canadians less charitable? How charitable are we? As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and who these charitable Canadians were. So we looked at our latest RTS survey of over 40,000 Canadians and the accompanying chart portrays […]
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