Leading the way in data analytics

The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use. 

Bringing holistic TV ad management and yield capabilities to Canadian TV broadcasters Toronto, June 25, 2020 – NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada, has entered into a strategic partnership with TVbeat Inc., which provides a leading-edge TV ad inventory and yield […]

We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.

Remote collaboration on projects has never been more important. Code sharing, reviewing, editing, and pair programming were all very easy when we worked together from the same office and could sit side by side discussing any issues or changes. Once we all started working remotely, these simple, daily tasks became more of a challenge.

We’ve all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest during difficult times are more successful in the end. ThinkTV and RadioConnects have done an amazing job at curating these articles. We have also created a weekly updated radio […]

Our experience in moving from a monolith to modular app in order to save time and build greater flexibility.

We’ve all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest during difficult times are more successful in the end.

Partnership bridges audience insights and TV broadcast data, creating advanced TV solution for advertisers

Since mid-March the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music.

From daily news updates, press conferences and more opportunity to catch up on favourite shows, TV consumption has increased during COVID-19.

The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to spend up to 8 times more on a 30 second spot during the coveted event.

David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.