Leading the way in data analytics

We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.

NLogic partners with Adgile to bring real-time performance management capabilities to TV advertising in Canada. Toronto, June 24, 2021 NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada has partnered with Adgile, the next generation performance management platform for TV advertising, to bring their […]

The COVID-19 pandemic has affected our lives in many ways. Our purchasing habits, media consumption, travel plans and of course our overall lifestyle have all been impacted. The RTS survey allows us to look at all these areas across Canada and see the differences over time and by different regions and cities. This analysis looks at the […]

In my previous posts, I talk about the future of radio and various opportunities I see for its growth. Some of these are somewhat dependent on the CRTC’s upcoming review of the commercial radio policy framework. Many of the rules and regulations first outlined decades ago are still in place and both the Commission as […]

Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today. Understand how they consume and engage with media and the different types of devices they prefer through their annual study.  It covers a range […]

With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component to any media plan. According to the 2016 Census, over one-fifth (21.9%) of Canada’s total population were foreign-born and this number has been steadily increasing since the 1950s. This continued growth in […]

We’ve all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest during difficult times are more successful in the end.

We’ve all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest during difficult times are more successful in the end.

Since mid-March 2020, the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music. Most radio listening used to occur during the rush-hour drive. As commuters went to and from work, they tuned into their favourite station and hosts for the […]

Technology continues to innovate at breakneck speed. For the radio industry, broadcasters are looking to expand their platform footprint ensuring they are available on every application, mobile device, in-home smart speaker, and connected car, just to name a few. If executed effectively, emerging technologies will help radio expand the reach and solidify the engagement of […]

Unsurprisingly TV viewing in Canada has been impacted by the COVID-19 pandemic.  At the beginning of the initial lock down it grew for a number of reasons.

As a company that has provided radio broadcast tools and services for decades, we’ve seen how radio has ridden the airwave evolution and continues to be a trusted source of news, information, entertainment and companionship.  Based on our passion and experience, we believe captivating programing is key to radio’s growth in a new audio world […]