There is a user-experience (UX) gap when we look at digital and linear television buying in Canada. Digital UX offers immediacy and visualization whereas TV reports typically take time to receive and are not in an easily presentable format. A result of this gap is that advertisers have increasingly migrated spend to digital campaigns, despite […]
Podcast listening shows a decline during COVID-19 but remains strong in Canada. At the time of writing, in the lead up to the US election, the podcast chart in Canada is dominated by The Daily from the New York Times. The Joe Rogan Experience, whose lucrative exclusive Spotify deal began on September 1st, is at […]
As we continue to strive to be more agile and responsive in terms of managing potential issues in our applications, the importance of being able to investigate and debug issues directly in production became more evident. As an Azure hosted platform with Visual Studio collaboration, we decided to explore Snapshot Debugger.
We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.
How data integration and UX can help drive innovation and growth in the broadcast industry despite COVID-19
We’ve all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest during difficult times are more successful in the end.
Since mid-March the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music.
TV viewing in Canada has changed significantly during the COVID-19 pandemic. At the beginning of the lock down it grew for a number of reasons.
Michelle Sequino, Assistant Buyer at Innocean Worldwide Canada explains how Lens FileExchange saves them hours in the radio campaign buying process.
The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use.
Bringing holistic TV ad management and yield capabilities to Canadian TV broadcasters
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