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With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component to any media plan. According to the 2016 Census, over one-fifth (21.9%) of Canada’s total population were foreign-born and this number has been steadily increasing since the 1950s. This continued growth in […]

NLOGIC PARTNERS WITH REVENUE ANALYTICS TO AUTOMATE BROADCAST SELLING We recently partnered with Revenue Analytics, a world-class revenue management software provider, to help broadcasters maximize revenue by streamlining the sales process.

The COVID-19 pandemic has affected our lives in many ways. Our purchasing habits, media consumption, travel plans and of course our overall lifestyle have all been impacted. The RTS survey allows us to look at all these areas across Canada and see the differences over time and by different regions and cities. This analysis looks at the […]