Let’s turn data into action together

The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their campaigns are performing.

DAVID PHILLIPS EXPLAINS WHY YOU SHOULD NEVER, EVER HAVE A DATA STRATEGY. In this age of big data it’s easy to believe that we inevitably understand more and more of the world around us.  In fact, the opposite can be true.  We can become blinded by the data we have to the realities not covered […]

The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to spend up to 8 times more on a 30 second spot during the coveted event.