Leading the way in data analytics

​As we continue to focus on developing better tools for our clients, we are excited to provide our full-access Hot Topic report through our new ConexAPI interactive dashboards.  To access the full report, email cbarr@nlogic.ca​. Below are select highlights from the 2016 Fall TV Hot Topic report. ​Share of viewing to digital stations has grown […]

​​What is the profile of movie enthusiasts in Canada? ​​Other posts you may be interested in: ​Online shopping trends 2017 ​​Look Who’s back for Christmas: The 2016 Doctor Who special​​  

In November 2016, over 700 people from all over the world gathered in London to discuss the future of TV.  Canada was very well represented, with leaders from Corus, Bell, Rogers, CBC, Quebecor and others in attendance (plus me and Peter from NLogic). It was great to see that innovation has become the new normal […]

​​​​Look Who’s back for Christmas: The 2016 Doctor Who special In recent years, December 25th has marked the end of a new content countdown for Canadians. That is, if you’re a Whovian i.e. a Doctor Who enthusiast.​ ​Much like children in mid-December, fans behind a popular series tend to cultivate gripping anticipation for its continuation. Perhaps now more […]

​​​I have a terrible confession to make. For the last 2 years, I haven’t had cable TV.  There.  I said it.  Frankl​y, it’s a relief to get that off my chest.  I didn’t have cable.  And for someone who runs a company that serves many clients who deal with TV advertising, that always felt a […]

​​​​The industry has changed. So should your software. Since NLogic began in 2006, the industry around us has seen dramatic and constant change.  Changed competition, changed ownership (often several times!), changed internal structures, changed regulatory approaches, changed client expectations, and changed technologies.  When it comes to technology in particular, the rate and depth of change […]

“A meal can only ​be as good as it​s ingredients”                     ​- unknown ​See how  David Phillips, NLogic’s President & COO, uses this quote to make sense of data at the 2016 Future TV conference in Canada!  ​

​​Rio Olympics 2016 As a follow up to our ‘TV viewing patterns’​ blog around the Olympics check out some highlights from the 2016 Rio Olympics. To get the full report, email cbarr@nlogic.ca * Fairly consistent with TV tuning during previous summer Olympics , Individuals 2+ in Canada watched almost 2 and half  more hours of TV […]

​​​Do the Olympic Games drive an increase in TV viewing?  Looking at the past 8 years, just over an 8​-week summer period, average viewing hours per week stayed relatively stable with the exception of 2008 and 2012, when the Beijing and London Olympics were held.  In both years, average hours viewed per week jumped up 3 hours for Total Canada (Ind […]

​For those that have a passion for the broadcast industry and travel, the ultimate dream job would be criss-crossing the globe all year round attending broadcast conferences. All you need is an unlimited budget, a mastery of on-line travel booking websites and a big suitcase to live out of. Then in between ports, you could […]

​​The Academy Awards still bring in the largest audience with just over a third of all Canadians watching for at least a minute this year.  This is an approximate increase of 4% over 2015 where Neil Patrick Harris was the host.  16.1m Ind2+ watched at least one minute of the big three award shows (Academy […]

​​So much media analysis is done with the usual demographic splits: men vs women, 18-34’s as a proxy for Millenials, and differences by household income to give a few examples. We think that audiences are more complex than that and we’d like to take advantage of all our tools and data sources to look at people […]