The Future of TV Advertising Global 2019: 3 key takeaways
David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.
TSN stations now measured in NLogic TV ad tracking data
The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their campaigns are performing.
3 reasons why you shouldn’t have a data strategy
DAVID PHILLIPS EXPLAINS WHY YOU SHOULD NEVER, EVER HAVE A DATA STRATEGY. In this age of big data it’s easy to believe that we inevitably understand more and more of the world around us. In fact, the opposite can be true. We can become blinded by the data we have to the realities not covered […]
Fall TV season 2019
The Fall TV season is always a busy time. This year between September 9th and October 13th there have been 18 brand new shows on the English conventional stations in the 8pm-11p time block compared to 20 during the same time period last year. There have also been an additional 55 shows returning on the […]
New technology insights from the MTM Spring 2019 survey
MTM, Canada’s premier research product in the area of technology ownership and use, just released their Spring 2019 data. Read about the top 5 highlights below or contact us to learn what MTM can do for you. Watching video on a cell phone has become a popular activity for many Canadians. The smartphone (64%) and the computer (66%) are now the […]
Congratulations Toronto Raptors on becoming the 2018-19 NBA Champions! Thank you for taking this entire country on an amazing two-month whirlwind emotional rollercoaster of ups and downs, spectacular shots, near misses, blowouts and buzzer beaters, all culminating last night as you hoisted the Larry O’Brien Championship Trophy.
Kids media and technology use: insights from MTM Junior
This Spring, with our partners at Media Technology Monitor (MTM), we launched Canada’s first youth study covering ages 2-17.
Captain Marvel TV Advertising in Canada
Last month, Captain Marvel became the latest Marvel Cinematic Universe (MCU) craze to hit theatres. The movie has generated a lot of buzz with the release of Avengers: Endgame just around the corner. Not to mention becoming the MCU’s first female-led installment, following in the footsteps of DC’s Wonder Woman in 2017.
Mind the gap: how to make business transformation happen
David Phillips shares his tips on how broadcasters can bridge the “gaps” in order to transform and adapt to the evolving landscape. Me and DIY don’t always see eye to eye. On the one hand, it’s obviously something I should do. I know that the wall would look better with a new lick of paint, […]
Aquaman TV advertising in Canada
The holiday season is always a perfect time for film studios to boost box office sales with new releases. 2018 marked the first holiday in three years without a Star Wars movie dominating the box office, which created an opening for DC’s Aquaman. While the Warner Bros. film had competition from Disney’s Mary Poppins Returns […]
2019 World Junior Championship
After last year’s Gold performance in Buffalo, Canadians had high hopes for our 2019 World Junior Championship team this year. Unfortunately, their road to gold ended in the quarter final round in a dramatic 2-1 overtime loss to Finland, leaving them with 6th place. Below are a few TV tuning highlights from our Hot Topic […]
Outcomes, context and collaboration (oh, and Brexit): the future of TV
As the Titanic of Britain drifted inexorably closer to the iceberg of Brexit, hundreds of people gathered in London to discuss the future of TV advertising. The imminent self-inflicted national tragedy* loomed large over the conference. Many speakers decried the damage it is doing to their businesses, including Dame Carolyn McCall, the CEO of ITV […]