Leading the way in data analytics

The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use. 

Bringing holistic TV ad management and yield capabilities to Canadian TV broadcasters Toronto, June 25, 2020 – NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada, has entered into a strategic partnership with TVbeat Inc., which provides a leading-edge TV ad inventory and yield […]

Remote collaboration on projects has never been more important. Code sharing, reviewing, editing, and pair programming were all very easy when we worked together from the same office and could sit side by side discussing any issues or changes. Once we all started working remotely, these simple, daily tasks became more of a challenge.

Our experience in moving from a monolith to modular app in order to save time and build greater flexibility.

Partnership bridges audience insights and TV broadcast data, creating advanced TV solution for advertisers

David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.

The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their campaigns are performing.

DAVID PHILLIPS EXPLAINS WHY YOU SHOULD NEVER, EVER HAVE A DATA STRATEGY. In this age of big data it’s easy to believe that we inevitably understand more and more of the world around us.  In fact, the opposite can be true.  We can become blinded by the data we have to the realities not covered […]

The Fall TV season is always a busy time. This year between September 9th and October 13th there have been 18 brand new shows on the English conventional stations in the 8pm-11p time block compared to 20 during the same time period last year. There have also been an additional 55 shows returning on the […]

MTM, Canada’s premier research product in the area of technology ownership and use, just released their Spring 2019 data. Read about the top 5 highlights below or contact us to learn what MTM can do for you. Watching video on a cell phone has become a popular activity for many Canadians. The smartphone (64%) and the computer (66%) are now the […]

Congratulations Toronto Raptors on becoming the 2018-19 NBA Champions! Thank you for taking this entire country on an amazing two-month whirlwind emotional rollercoaster of ups and downs, spectacular shots, near misses, blowouts and buzzer beaters, all culminating last night as you hoisted the Larry O’Brien Championship Trophy.

This Spring, with our partners at Media Technology Monitor (MTM), we launched Canada’s first youth study covering ages 2-17.