Leading the way in data analytics

In the weeks leading up to ballot day, the Ontario Premier Election took over conversations among Canadians. From the shifts in the polls, to cross-country campaign footage, to allegations in the news, each turn of events kept us locked in anticipation. From beginning to end, Kathleen Wynne, Doug Ford, and Andrea Horwath each inarguably had […]

Radio Connects’ Vancouver Roadshow By: Jack Cales On a sunny Vancouver Monday morning in the middle of May, Radio Connects hosted an energizing industry presentation where radio buyers and sellers gathered at Robson Square to hear the highlights from a recent radio study. This was followed by a programming panel where representatives from all the […]

Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who was presenting findings from ThinkBox’s 2017 advertising effectiveness study: “Profit Ability: the business case for advertising”.  The study analysed over 2,000 advertising campaigns across 11 categories to uncover the impact that different forms of advertising have on both short-term […]

Of the 3 award shows, the Academy Awards continues to draw the largest audience across all key demos, with approximately 11.2 million total viewers compared to 6.6 million for the Grammy’s and 8.5 million for the Golden Globes. It also appears that more viewers of other award shows also tuned in to the Oscars this […]

In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage. Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year.  These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. NLogic’s […]

At NLogic, we started 2017 with an exciting goal: redefine radio reporting and transacting in a way that rises to our industry’s long-term needs by providing greater flexibility and more efficiency. Months of market research and strategy sessions across our client base had finally culminated into the Lens for radio preview program’s first complete tool kit. […]

I had the pleasure of attending the Future TV conference in London last Autumn.  Below is a quick summary of what I took away from the conference. The conversation around TV is different The arguments on TV’s effectiveness that still sometimes occurs in Canada seemed to be in the rearview mirror. Brands in particular were […]

And the survey says…. “I love what you guys do. Makes our lives easier.” Our 2017 brand survey was by far the best survey results we’ve had over the past 3 years.  With over 500 clients participating in this survey we are pleased to see that results in almost every category have increased.​  ​​ […]

​The reason you’re given almost always isn’t the reason.  The thing isn’t the thing. Your wife may say that it’s because of the unwashed dishes that they’re throwing cutlery at you, but really it’s the perceived lack of consideration that the lasagna-encrusted plate implies (true story).  The dishes are a symptom of a larger root […]

​What keeps Sir Martin Sorrell up at night (other than his baby) Sir Martin Sorrell is the CEO of WPP (which you probably know).  He’s also 72 and has an 8 month-old baby (which you may not have known).  Quite how he is able to combine all that together is slightly beyond me (I am […]

Pittsburgh Penguins make history with repeat title The Penguins have now won 5 Stanley Cups and are the first franchise in nearly two decades to win back-to-back championships.  Even without a Canadian team, viewing has skyrocketed.  The Cole Harbour native, Sidney Crosby is now officially one of the all-time greatest players in the history of […]

Right term data; or what Trump can teach you about using data correctly In the months, weeks and days leading up to last November’s US elections, one thing was clear: Hilary Clinton would win.  According to The New York Times on the day of the election, the probability of a Clinton victory was 85%.  Nate […]