Microsoft released their new namespace System.Text.Json with .Net Core 3.0 in 2019 and many of you are considering migrating over from Newstonsoft.Json. Are there any advantages around performance or ease of use from using the newly added library from Microsoft? Or should you stick with the NewtonSoft library? Speaking from experience, we wanted to share with you […]
NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada, is pleased to announce their latest innovation that will allow radio buyers to see real-time achievement-level reporting as they build their schedules. Built in NLogic’s industry-leading Lens for radio application, their new Campaign Objectives […]
According to Orlando Wood’s best seller Lemon, brands that tap into emotional connections can win during a crisis. Given we are all living through our first global pandemic, how has this impacted brand’s creative development and advertising effectiveness? This was the focus of System1’s webinar, hosted by ThinkTV, where they presented their results for Canada’s top […]
As organizations continually struggle to make sense of the growing amounts of data available, they increasingly rely on their IT teams to unlock the value of that data. To achieve this, IT teams need to build scalable web applications faster and with the ability to react in real-time. In response to this growing need, Microsoft […]
The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use.
The past 10 months have been tough for all of us, which could explain why the Christmas creep phenomenon is particularly apparent this year. It feels like shops displayed their holiday merchandise as soon as the kids went back to school. Christmas lights and trees were up once Halloween was over (and personally, I finished […]
There is a user-experience (UX) gap when we look at digital and linear television buying in Canada. Digital UX offers immediacy and visualization whereas TV reports typically take time to receive and are not in an easily presentable format. A result of this gap is that advertisers have increasingly migrated spend to digital campaigns, despite […]
How data integration and UX can help drive innovation and growth in the broadcast industry despite COVID-19
David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.
The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their campaigns are performing.
DAVID PHILLIPS EXPLAINS WHY YOU SHOULD NEVER, EVER HAVE A DATA STRATEGY. In this age of big data it’s easy to believe that we inevitably understand more and more of the world around us. In fact, the opposite can be true. We can become blinded by the data we have to the realities not covered […]
The Fall TV season is always a busy time. This year between September 9th and October 13th there have been 18 brand new shows on the English conventional stations in the 8pm-11p time block compared to 20 during the same time period last year. There have also been an additional 55 shows returning on the […]
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