Congratulations Toronto Raptors on becoming the 2018-19 NBA Champions! Thank you for taking this entire country on an amazing two-month whirlwind emotional rollercoaster of ups and downs, spectacular shots, near misses, blowouts and buzzer beaters, all culminating last night as you hoisted the Larry O’Brien Championship Trophy.
This Spring, with our partners at Media Technology Monitor (MTM), we launched Canada’s first youth study covering ages 2-17.
Captain Marvel TV Advertising in Canada
Last month, Captain Marvel became the latest Marvel Cinematic Universe (MCU) craze to hit theatres. The movie has generated a lot of buzz with the release of Avengers: Endgame just around the corner. Not to mention becoming the MCU’s first female-led installment, following in the footsteps of DC’s Wonder Woman in 2017.
Mind the gap: how to make business transformation happen
David Phillips shares his tips on how broadcasters can bridge the “gaps” in order to transform and adapt to the evolving landscape. Me and DIY don’t always see eye to eye. On the one hand, it’s obviously something I should do. I know that the wall would look better with a new lick of paint, […]
Aquaman TV advertising in Canada
The holiday season is always a perfect time for film studios to boost box office sales with new releases. 2018 marked the first holiday in three years without a Star Wars movie dominating the box office, which created an opening for DC’s Aquaman. While the Warner Bros. film had competition from Disney’s Mary Poppins Returns […]
2019 World Junior Championship
After last year’s Gold performance in Buffalo, Canadians had high hopes for our 2019 World Junior Championship team this year. Unfortunately, their road to gold ended in the quarter final round in a dramatic 2-1 overtime loss to Finland, leaving them with 6th place. Below are a few TV tuning highlights from our Hot Topic […]
Outcomes, context and collaboration (oh, and Brexit): the future of TV
As the Titanic of Britain drifted inexorably closer to the iceberg of Brexit, hundreds of people gathered in London to discuss the future of TV advertising. The imminent self-inflicted national tragedy* loomed large over the conference. Many speakers decried the damage it is doing to their businesses, including Dame Carolyn McCall, the CEO of ITV […]
Christmas 2018 TV ads
Cast your vote for your favourite Christmas TV ad. We polled the office and came up with a selection of our favourite Christmas ads. From happy endings, to ironic to maybe even a little sadistic, what’s your favourite? Loading…
How Charitable are we?
Are Canadians less charitable? How charitable are we? As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and who these charitable Canadians were. So we looked at our latest RTS survey of over 40,000 Canadians and the accompanying chart portrays […]
Slides and seesaws; or when inevitable, isn’t The world of retail appears to be going through a period of one-way transformation. Online-only disrupters such as Amazon, Warby Parker, Indochino and Endy are cutting a swathe through traditional bricks and mortar businesses, leaving a trail of closed stores and echoing malls in their wake. The wisdom […]
David Phillips on the SoundOff Podcast
David Phillips on the SoundOff Podcast Podcasts, broadcast and more, oh my! As radio enthusiasts, we were delighted when our president, David Phillips, was invited to speak on the SoundOff podcast. We came across the podcast a few years back and it’s exciting to see how much they’ve grown since then. They host a range […]
Ontario Election 2018
In the weeks leading up to ballot day, the Ontario Premier Election took over conversations among Canadians. From the shifts in the polls, to cross-country campaign footage, to allegations in the news, each turn of events kept us locked in anticipation. From beginning to end, Kathleen Wynne, Doug Ford, and Andrea Horwath each inarguably had […]