Of the 3 award shows, the Academy Awards continues to draw the largest audience across all key demos, with approximately 11.2 million total viewers compared to 6.6 million for the Grammy’s and 8.5 million for the Golden Globes. It also appears that more viewers of other award shows also tuned in to the Oscars this […]
In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage. Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year. These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. NLogic’s […]
At NLogic, we started 2017 with an exciting goal: redefine radio reporting and transacting in a way that rises to our industry’s long-term needs by providing greater flexibility and more efficiency. Months of market research and strategy sessions across our client base had finally culminated into the Lens for radio preview program’s first complete tool kit. […]
I had the pleasure of attending the Future TV conference in London last Autumn. Below is a quick summary of what I took away from the conference. The conversation around TV is different The arguments on TV’s effectiveness that still sometimes occurs in Canada seemed to be in the rearview mirror. Brands in particular were […]
And the survey says…. “I love what you guys do. Makes our lives easier.” Our 2017 brand survey was by far the best survey results we’ve had over the past 3 years. With over 500 clients participating in this survey we are pleased to see that results in almost every category have increased. […]
The reason you’re given almost always isn’t the reason. The thing isn’t the thing. Your wife may say that it’s because of the unwashed dishes that they’re throwing cutlery at you, but really it’s the perceived lack of consideration that the lasagna-encrusted plate implies (true story). The dishes are a symptom of a larger root […]
What keeps Sir Martin Sorrell up at night (other than his baby) Sir Martin Sorrell is the CEO of WPP (which you probably know). He’s also 72 and has an 8 month-old baby (which you may not have known). Quite how he is able to combine all that together is slightly beyond me (I am […]
Pittsburgh Penguins make history with repeat title The Penguins have now won 5 Stanley Cups and are the first franchise in nearly two decades to win back-to-back championships. Even without a Canadian team, viewing has skyrocketed. The Cole Harbour native, Sidney Crosby is now officially one of the all-time greatest players in the history of […]
Right term data; or what Trump can teach you about using data correctly In the months, weeks and days leading up to last November’s US elections, one thing was clear: Hilary Clinton would win. According to The New York Times on the day of the election, the probability of a Clinton victory was 85%. Nate […]
Following our report on rounds 1 & 2 of the 2017 Stanley Cup Playoffs, here are the results from round 3. Round 3 In the Eastern Conference final the most watched game was the Ottawa Senators @ Pittsburgh Penguins game 7 which had 5.1 million Ind. 2+ Canadians tuning on CBC, Sportsnet and TVA […]
Following the disappointing 2016 playoff season where not a single Canadian team qualified, we started this season with high hopes! Five Canadian teams entered the NHL 2017 playoffs. Round 1Over the first round, 27.3 million Canadians (over ¾ of the population) watched at least one minute, most likely due to the unlikely appearance of the […]
In our fall ‘Lens for radio’ blog post we talked to you about all the change we were seeing in the industry from competition, technology and corporate structures. It was our vision to create one place where clients could access radio data for multiple needs: buying and selling, campaign planning and tracking, audience profiles, programming analysis and […]
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