Leading the way in data analytics

In my previous posts, I talk about the future of radio and various opportunities I see for its growth. Some of these are somewhat dependent on the CRTC’s upcoming review of the commercial radio policy framework. Many of the rules and regulations first outlined decades ago are still in place and both the Commission as […]

Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today. Understand how they consume and engage with media and the different types of devices they prefer through their annual study.  It covers a range […]

With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component to any media plan. According to the 2016 Census, over one-fifth (21.9%) of Canada’s total population were foreign-born and this number has been steadily increasing since the 1950s. This continued growth in […]

Technology continues to innovate at breakneck speed. For the radio industry, broadcasters are looking to expand their platform footprint ensuring they are available on every application, mobile device, in-home smart speaker, and connected car, just to name a few. If executed effectively, emerging technologies will help radio expand the reach and solidify the engagement of […]

As a company that has provided radio broadcast tools and services for decades, we’ve seen how radio has ridden the airwave evolution and continues to be a trusted source of news, information, entertainment and companionship.  Based on our passion and experience, we believe captivating programing is key to radio’s growth in a new audio world […]

Commercial radio has been around for about a century. Throughout its existence, the medium has always adapted to shifting environments and still continues to be a trusted source of news, information, entertainment and companionship, reaching over 27 million Canadians, 12+, every week. Each decade seems to deliver new forms of audio consumption from the Sony […]

Microsoft released their new namespace System.Text.Json with .Net Core 3.0 in 2019 and many of you are considering migrating over from Newstonsoft.Json. Are there any advantages around performance or ease of use from using the newly added library from Microsoft? Or should you stick with the NewtonSoft library? Speaking from experience, we wanted to share with you […]

NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada, is pleased to announce their latest innovation that will allow radio buyers to see real-time achievement-level reporting as they build their schedules. Built in NLogic’s industry-leading Lens for radio application, their new Campaign Objectives […]

According to Orlando Wood’s best seller Lemon, brands that tap into emotional connections can win during a crisis. Given we are all living through our first global pandemic, how has this impacted brand’s creative development and advertising effectiveness? This was the focus of System1’s webinar, hosted by ThinkTV, where they presented their results for Canada’s top […]

As organizations continually struggle to make sense of the growing amounts of data available, they increasingly rely on their IT teams to unlock the value of that data. To achieve this, IT teams need to build scalable web applications faster and with the ability to react in real-time. In response to this growing need, Microsoft […]

The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use. 

The past 10 months have been tough for all of us, which could explain why the Christmas creep phenomenon is particularly apparent this year. It feels like shops displayed their holiday merchandise as soon as the kids went back to school. Christmas lights and trees were up once Halloween was over (and personally, I finished […]