Leading the way in data analytics

Cast your vote for your favourite Christmas TV ad. We polled the office and came up with a selection of our favourite Christmas ads.  From happy endings, to ironic to maybe even a little sadistic, what’s your favourite? Loading…  

Are Canadians less charitable? How charitable are we?  As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and who these charitable Canadians were. So we looked at our latest RTS survey of over 40,000 Canadians and the accompanying chart portrays […]

Slides and seesaws; or when inevitable, isn’t The world of retail appears to be going through a period of one-way transformation.  Online-only disrupters such as Amazon, Warby Parker, Indochino and Endy are cutting a swathe through traditional bricks and mortar businesses, leaving a trail of closed stores and echoing malls in their wake.  The wisdom […]

David Phillips on the SoundOff Podcast Podcasts, broadcast and more, oh my! As radio enthusiasts, we were delighted when our president, David Phillips, was invited to speak on the SoundOff podcast. We came across the podcast a few years back and it’s exciting to see how much they’ve grown since then. They host a range […]

In the weeks leading up to ballot day, the Ontario Premier Election took over conversations among Canadians. From the shifts in the polls, to cross-country campaign footage, to allegations in the news, each turn of events kept us locked in anticipation. From beginning to end, Kathleen Wynne, Doug Ford, and Andrea Horwath each inarguably had […]

Radio Connects’ Vancouver Roadshow By: Jack Cales On a sunny Vancouver morning, Radio Connects hosted an energizing industry presentation at Robson Square to hear the highlights from a recent radio study. This was followed by a programming panel where representatives shared their approaches to showcasing radio’s power in today’s competitive audio landscape. Radio Connect’s Lisa Dillon […]

Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who was presenting findings from ThinkBox’s 2017 advertising effectiveness study: “Profit Ability: the business case for advertising”.  The study analysed over 2,000 advertising campaigns across 11 categories to uncover the impact that different forms of advertising have on both short-term […]

Award Shows 2018 Of the 3 award shows, the Academy Awards continues to draw the largest audience across all key demos, with approximately 11.2 million total viewers compared to 6.6 million for the Grammy’s and 8.5 million for the Golden Globes. It also appears that more viewers of other award shows also tuned in to […]

Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year.  These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. We will show you several ways you can use our ad intelligence tools to your advantage, including seasonality (below) and to gain competitive insights. […]

Lens for radio – year in review At NLogic, we started 2017 with an exciting goal: redefine radio reporting and transacting in a way that rises to our industry’s long-term needs by providing greater flexibility and more efficiency. Months of market research and strategy sessions across our client base had finally culminated into the Lens for […]

I had the pleasure of attending the Future TV conference in London last Autumn.  Below is a quick summary of what I took away from the conference. The conversation around TV is different The arguments on TV’s effectiveness that still sometimes occurs in Canada seemed to be in the rearview mirror. Brands in particular were […]

And the survey says…. “I love what you guys do. Makes our lives easier.” Our 2017 brand survey was by far the best survey results we’ve had over the past 3 years.  With over 500 clients participating in this survey we are pleased to see that results in almost every category have increased.​  ​​ […]