Leading the way in data analytics

The holiday season is always a perfect time for film studios to boost box office sales with new releases. 2018 marked the first holiday in three years without a Star Wars movie dominating the box office, which created an opening for DC’s Aquaman. While the Warner Bros. film had competition from Disney’s Mary Poppins Returns […]

After last year’s Gold performance in Buffalo, Canadians had high hopes for our 2019 World Junior Championship team this year.  Unfortunately, their road to gold ended in the quarter final round in a dramatic 2-1 overtime loss to Finland, leaving them with 6th place. Below are a few TV tuning highlights from our Hot Topic […]

As the Titanic of Britain drifted inexorably closer to the iceberg of Brexit, hundreds of people gathered in London to discuss the future of TV advertising.  The imminent self-inflicted national tragedy* loomed large over the conference.  Many speakers decried the damage it is doing to their businesses, including Dame Carolyn McCall, the CEO of ITV […]

Cast your vote for your favourite Christmas TV ad. We polled the office and came up with a selection of our favourite Christmas ads.  From happy endings, to ironic to maybe even a little sadistic, what’s your favourite? Loading…  

Are Canadians less charitable? How charitable are we?  As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and who these charitable Canadians were. So we looked at our latest RTS survey of over 40,000 Canadians and the accompanying chart portrays […]

Slides and seesaws; or when inevitable, isn’t The world of retail appears to be going through a period of one-way transformation.  Online-only disrupters such as Amazon, Warby Parker, Indochino and Endy are cutting a swathe through traditional bricks and mortar businesses, leaving a trail of closed stores and echoing malls in their wake.  The wisdom […]

David Phillips on the SoundOff Podcast Podcasts, broadcast and more, oh my! As radio enthusiasts, we were delighted when our president, David Phillips, was invited to speak on the SoundOff podcast. We came across the podcast a few years back and it’s exciting to see how much they’ve grown since then. They host a range […]

In the weeks leading up to ballot day, the Ontario Premier Election took over conversations among Canadians. From the shifts in the polls, to cross-country campaign footage, to allegations in the news, each turn of events kept us locked in anticipation. From beginning to end, Kathleen Wynne, Doug Ford, and Andrea Horwath each inarguably had […]

Radio Connects’ Vancouver Roadshow By: Jack Cales On a sunny Vancouver morning, Radio Connects hosted an energizing industry presentation at Robson Square to hear the highlights from a recent radio study. This was followed by a programming panel where representatives shared their approaches to showcasing radio’s power in today’s competitive audio landscape. Radio Connect’s Lisa Dillon […]

Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who was presenting findings from ThinkBox’s 2017 advertising effectiveness study: “Profit Ability: the business case for advertising”.  The study analysed over 2,000 advertising campaigns across 11 categories to uncover the impact that different forms of advertising have on both short-term […]

Award Shows 2018 Of the 3 award shows, the Academy Awards continues to draw the largest audience across all key demos, with approximately 11.2 million total viewers compared to 6.6 million for the Grammy’s and 8.5 million for the Golden Globes. It also appears that more viewers of other award shows also tuned in to […]

Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year.  These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. We will show you several ways you can use our ad intelligence tools to your advantage, including seasonality (below) and to gain competitive insights. […]