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In the weeks leading up to ballot day, the Ontario Premier Election took over conversations among Canadians. From the shifts in the polls, to cross-country campaign footage, to allegations in the news, each turn of events kept us locked in anticipation. From beginning to end, Kathleen Wynne, Doug Ford, and Andrea Horwath each inarguably had […]

Craft beer category analysis As a follow up to our 2015 craft beer blog post, we thought it was a good time to update our craft beer category analysis.  Using our Spring 2018 RTS survey results here’s what we uncovered. Created with Visage

In this series of blog posts, we will show you several ways you can use our ad tracking tools to your advantage. Created with Visage Other posts in this series: AdTracking: Seasonality AdTracking: Intro

Canadian Music Week 2018 For Canadian Music Week 2018 check out our analysis by genre of what Canadians are listening to. All data is sourced from our RTS survey of over 40,000 Canadians. Maybe not so surprising to us is that 46% of Canadians think radio is important to the discovery of new music and artists.  Another […]

Earth Day 2018 How do Canadians feel about environmental issues? In support of Earth Day 2018, we combed through our Spring 2018 RTS survey results of over 42,000 Canadians. According to the results, 96% of Canadians say they are doing something to help the environment but different age groups clearly have different priorities.  See our highlights […]

In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage. Brand seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year.  These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. […]

Super Bowl 2018 – Canadian TV viewing analysis ​​​​​The Philadelphia Eagles are the Super Bowl LII champions after defeating the New England Patriots in a thrilling game ending in 41-33. Their first win in over 50 years!  This was the second year the CRTC decided to exclude the Canadian transmission from the simultaneous substitution with […]

Whether you are trying to improve your sales pitch or your media plan, having a better understanding of what the competition is doing can give you that competitive edge.  In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage.  Stay tuned! Other posts you […]

In a victory that made international headlines, Canada defeated Sweden 3-1 in the World Junior Championships final game, giving us the gold metal once again after a 2 year lapse. Stakes were high after our loss to the U.S.A. on December 29th, which drew over 5 million Canadian viewers for the tournament’s historic first outdoor […]

Who got the jump on Christmas? No more than 6 hours had past, following Halloween night, when Christmas radio advertising was in full swing.  Sunwing Vacations, Vistaprint, Indigo Books and several other brands were some of the first on air and are still going strong over the last several weeks.  Find out which categories and […]

Earlier this month, the Media Technology Monitor (MTM) released a new series of reports on media and technology use in several different Canadian markets, highlighting the similarities and differences across regions, provinces and major cities. These reports allow you to understand everything from digital TV penetration and Internet service to smartphone and tablet usage. They also […]

How has online shopping grown over the past 10 years in Canada? What do millennials buy online? What are the most popular categories by market? Find out more in our analysis of online shopping from the RTS survey.    Other posts that you may be interested in: Profile: Comic book enthusiasts Fall 2017 TV […]