How do Canadians feel about environmental issues?
In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage. Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year. These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. NLogic’s […]
Super Bowl 2018 – Canadian TV viewing analysis The Philadelphia Eagles are the Super Bowl LII champions after defeating the New England Patriots in a thrilling game ending in 41-33. Their first win in over 50 years! This was the second year the CRTC decided to exclude the Canadian transmission from the simultaneous substitution with […]
Whether you are trying to improve your sales pitch or your media plan, having a better understanding of what the competition is doing can give you that competitive edge. In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage. Stay tuned! Other posts you […]
In a victory that made international headlines, Canada defeated Sweden 3-1 in the World Junior Championships final game, giving us the gold metal once again after a 2 year lapse. Stakes were high after our loss to the U.S.A. on December 29th, which drew over 5 million Canadian viewers for the tournament’s historic first outdoor […]
Who got the jump on Christmas? No more than 6 hours had past, following Halloween night, when Christmas radio advertising was in full swing. Sunwing Vacations, Vistaprint, Indigo Books and several other brands were some of the first on air and are still going strong over the last several weeks. Find out which categories and […]
Earlier this month, the Media Technology Monitor (MTM) released a new series of reports on media and technology use in several different Canadian markets, highlighting the similarities and differences across regions, provinces and major cities. These reports allow you to understand everything from digital TV penetration and Internet service to smartphone and tablet usage. They also […]
How has online shopping grown over the past 10 years in Canada? What do millennials buy online? What are the most popular categories by market? Find out more in our analysis of online shopping from the RTS survey. Other posts that you may be interested in: Profile: Comic book enthusiasts Fall 2017 TV […]
The past decade has seen a huge revival in the Marvel and DC franchise with the greatest number of comic-based movies hitting theatres between 2010 and 2017 than any prior decade. Not only is the big screen fueling this revival, but there has been a record number of new TV series built on these franchises over […]
This year Shoppers Drug Mart takes the top spot from Value Village and its catchy ‘Turning Halloween’tune. Listen to all the top 5 Halloween radio advertisers by clicking on the little pumpkins below. Other posts you may be interested in: Fall 2016 TV Hot Topic Highlights Value Village’ s spooky Halloween strategy (2015)? A word from our […]
And the survey says…. “I love what you guys do. Makes our lives easier.” Our 2017 brand survey was by far the best survey results we’ve had over the past 3 years. With over 500 clients participating in this survey we are pleased to see that results in almost every category have increased. […]
Other posts you might be interested in: What keeps Sir Martin Sorrell up at night Right term data; or what Trump can teach you about using data correctly Canada 150 MTM Social – Spring 2016
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