Podcast listening in Canada: who’s doing it and how often?
Podcasting is no longer a niche medium. Originally the domain of comedians and “how to” experts, podcasts were given a huge boost in 2014 by the first series of Serial. This widely acclaimed series broke records as the fastest podcast ever to reach 5 million downloads on Apple’s iTunes store but was surpassed in 2017 […]
Avengers movies: a look back
A decade ago, few could have predicted the unbridled success that the Avengers movies would achieve. While Marvel had already accomplished some big box office wins with the Spider-Man and X-Men movie trilogies, these films were based on familiar superheroes who starred in popular animated series throughout the 1990s. While Captain America, Iron Man, Thor, and The Incredible Hulk […]
Kids media and technology use: insights from MTM Junior
This Spring, with our partners at Media Technology Monitor (MTM), we launched Canada’s first youth study covering ages 2-17.
DC’s Shazam! ramps up TV ad strategy
Warner Bros. has hit some roadblocks when it comes to adapting DC comic stories for the big screen. While Marvel spent the better part of decade carving out a lucrative family-friendly cinematic universe, comic book fans have criticized DC movies for having inconsistent tones. Even 2018’s Aquaman was originally intended to be a much darker […]
Game of Thrones TV viewing
It’s been 8 years since the first season of Game of Thrones first aired on HBO. When it first launched, it didn’t receive much attention at all. It wasn’t until 2015 when it set a record for winning the most Primetime Emmy Awards for a series in a single year and again in 2016 as […]
Captain Marvel TV Advertising in Canada
Last month, Captain Marvel became the latest Marvel Cinematic Universe (MCU) craze to hit theatres. The movie has generated a lot of buzz with the release of Avengers: Endgame just around the corner. Not to mention becoming the MCU’s first female-led installment, following in the footsteps of DC’s Wonder Woman in 2017.
MTM Fall Data Release: technology ownership and use
MTM, Canada’s premier research product in the area of technology ownership and use, just released their Fall 2018 data. Read about the top 5 highlights below or contact us to learn what MTM can do for you. Canadians are avid news consumers. Half tune in to watch a local news show in a typical night. When you examine the heaviest of […]
How Charitable are we?
Are Canadians less charitable? How charitable are we? As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and who these charitable Canadians were. So we looked at our latest RTS survey of over 40,000 Canadians and the accompanying chart portrays […]
Legalization of Cannabis in Canada
Legalization of Cannabis in Canada Today, Canada will become the second country in the world to legalize cannabis (Uruguay legalized it in 2013), following 90 years of prohibition. To celebrate the legalization of cannabis, we pulled results from our Fall RTS survey of over 40,000 Canadians aged 12+. Highlights: Only 33% of adults agree that […]
Ontario Election 2018
In the weeks leading up to ballot day, the Ontario Premier Election took over conversations among Canadians. From the shifts in the polls, to cross-country campaign footage, to allegations in the news, each turn of events kept us locked in anticipation. From beginning to end, Kathleen Wynne, Doug Ford, and Andrea Horwath each inarguably had […]
Craft beer category in Canada
Craft beer category analysis As a follow up to our 2015 craft beer blog post, we thought it was a good time to update our analysis of the craft beer category in Canada. Using our Spring 2018 RTS survey results here’s what we uncovered. Created with Visage