Leading the way in data analytics

Last month, Captain Marvel became the latest Marvel Cinematic Universe (MCU) craze to hit theatres. The movie has generated a lot of buzz with the release of Avengers: Endgame just around the corner. Not to mention becoming the MCU’s first female-led installment, following in the footsteps of DC’s Wonder Woman in 2017.

MTM, Canada’s premier research product in the area of technology ownership and use, just released their Fall 2018 data.  Read about the top 5 highlights below or contact us to learn what MTM  can do for you. Canadians are avid news consumers.  Half tune in to watch a local news show in a typical night.  When you examine the heaviest of […]

Are Canadians less charitable? How charitable are we?  As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and who these charitable Canadians were. So we looked at our latest RTS survey of over 40,000 Canadians and the accompanying chart portrays […]

Legalization of Cannabis in Canada Today, Canada will become the second country in the world to legalize cannabis (Uruguay legalized it in 2013), following 90 years of prohibition.  To celebrate the legalization of cannabis, we pulled results from our Fall RTS survey of over 40,000 Canadians aged 12+. Highlights: Only 33% of adults agree that […]

In the weeks leading up to ballot day, the Ontario Premier Election took over conversations among Canadians. From the shifts in the polls, to cross-country campaign footage, to allegations in the news, each turn of events kept us locked in anticipation. From beginning to end, Kathleen Wynne, Doug Ford, and Andrea Horwath each inarguably had […]

Craft beer category analysis As a follow up to our 2015 craft beer blog post, we thought it was a good time to update our analysis of the craft beer category in Canada.  Using our Spring 2018 RTS survey results here’s what we uncovered. Created with Visage

In this series of blog posts, we will show you several ways you can use our ad tracking tools to your advantage. Created with Visage Other posts in this series: AdTracking: Seasonality AdTracking: Intro

Canadian Music Week 2018 For Canadian Music Week 2018 check out our analysis by genre of what Canadians are listening to. All data is sourced from our RTS survey of over 40,000 Canadians. Maybe not so surprising to us is that 46% of Canadians think radio is important to the discovery of new music and artists.  Another […]

Earth Day 2018 How do Canadians feel about environmental issues? In support of Earth Day 2018, we combed through our Spring 2018 RTS survey results of over 42,000 Canadians. According to the results, 96% of Canadians say they are doing something to help the environment but different age groups clearly have different priorities.  See our highlights […]

Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year.  These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. We will show you several ways you can use our ad intelligence tools to your advantage, including seasonality (below) and to gain competitive insights. […]

Super Bowl LII Canadian TV viewing analysis ​​​​​The Philadelphia Eagles are the Super Bowl LII champions after defeating the New England Patriots in a thrilling game ending in 41-33. Their first win in over 50 years!  This was the second year the CRTC decided to exclude the Canadian transmission from the simultaneous substitution with the […]

Whether you are trying to improve your sales pitch or your media plan, having a better understanding of what the competition is doing can give you that competitive edge.  In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage.  Stay tuned! Other posts you […]