The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to spend up to 8 times more on a 30 second spot during the coveted event.
We’ve all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest during difficult times are more successful in the end.
Since mid-March the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music.
Unsurprisingly TV viewing in Canada has been impacted by the COVID-19 pandemic. At the beginning of the initial lock down it grew for a number of reasons.
We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.
The COVID-19 pandemic has affected our lives in many ways. Our purchasing habits, media consumption, travel plans and of course our overall lifestyle have all been impacted. The RTS survey allows us to look at all these areas across Canada and see the differences over time and by different regions and cities.
Our Summer 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing has grown, which are the top stations and […]
Our Spring 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing has grown, which are the top stations […]
Now that the red carpet has been rolled away, it’s time for us to once again look at the viewing performance of the more popular awards shows: the Academy Awards, the Grammys and the Golden Globes. Did the lack of presenter for the Academy awards have any impact on TV viewing? Are the Grammys holding the attention […]
The New England Partriots are the Super Bowl LIII champions after defeating the Los Angeles Rams in a less-than thrilling game 13-3! This was the third year the CRTC decided to exclude the Canadian transmission from simultaneous substitution with the US and coincidentally the third year in a row that the Patriots are in the Super Bowl […]
The report you’ve been waiting for! Our fall TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. Below are some key highlights […]
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