The COVID-19 pandemic has affected our lives in many ways. Our purchasing habits, media consumption, travel plans and of course our overall lifestyle have all been impacted. The RTS survey allows us to look at all these areas across Canada and see the differences over time and by different regions and cities. This analysis looks at the […]
We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.
Canada struck gold (and silver and bronze) at the Tokyo 2020 Olympic Games, winning 24 medals and breaking records along the way. Their fans back home had much to celebrate, as well as a wide choice of digital platforms to follow their sporting heroes.
We’ve all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest during difficult times are more successful in the end.
Since mid-March 2020, the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music. Most radio listening used to occur during the rush-hour drive. As commuters went to and from work, they tuned into their favourite station and hosts for the […]
Unsurprisingly TV viewing in Canada has been impacted by the COVID-19 pandemic. At the beginning of the initial lock down it grew for a number of reasons.
The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to spend up to 8 times more on a 30 second spot during the coveted event.
Our Summer 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing has grown, which are the top stations and […]
Our Spring 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing has grown, which are the top stations […]
Now that the red carpet has been rolled away, it’s time for us to once again look at the viewing performance of the more popular awards shows: the Academy Awards, the Grammys and the Golden Globes. Did the lack of presenter for the Academy awards have any impact on TV viewing? Are the Grammys holding the attention […]
The New England Partriots are the Super Bowl LIII champions after defeating the Los Angeles Rams in a less-than thrilling game 13-3! This was the third year the CRTC decided to exclude the Canadian transmission from simultaneous substitution with the US and coincidentally the third year in a row that the Patriots are in the Super Bowl […]
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