Lens for radio – year in review
At NLogic, we started 2017 with an exciting goal: redefine radio reporting and transacting in a way that rises to our industry’s long-term needs by providing greater flexibility and more efficiency. Months of market research and strategy sessions across our client base had finally culminated into the Lens for radio preview program’s first complete tool kit. And it’s been a non-stop, remarkable journey ever since.
Since January 2017, our development team has implemented nearly 300 new enhancements and features for Lens for radio. Over the year, a third of developments focused on bolstering the radio campaign and schedule tools, while 70 enhancements went into the campaign booking features. Approximately 30 improvements went into the analysis reports, the Lens library, campaign importing and exporting, and the overall application design respectively. What we’ve accomplished in this time wouldn’t have been possible without the nearly 400 Lens for radio users who took the time to contact our support team to give feedback and ask questions. Your ideas and feedback have made Lens for radio what it is today, and are the reason it continues to rapidly progress.
When Lens for radio launched commercially in September, radio analysis reports went up by 10% compared to the previous 8 months during the preview program. Campaign creation almost tripled by the same comparison. Nearly 20,000 radio campaigns and 125,000 radio reports were created in Lens for radio over the course of 2017. While radio broadcasters used the platform the most, we are pleased to report that all users were engaged. Agencies created 11% of radio reports, and 23% of campaigns, while advertisers accounted for 5% of reports and 12% of campaigns. Full details based on client groups by user role are available in the chart below.
As a proudly Canadian company, we’re elated that Lens for radio has been adopted nation-wide. Ontarians accounted for 45% of analysis reports and 57% of campaigns, out of which Toronto created 37,000 reports and nearly 8,000 campaigns. Alberta and British Columbia cumulatively accounted for 35% of analysis reports, while Quebec made up 11%. However, Quebec created 20% of 2017’s radio campaigns, while Alberta and British Columbia contributed 15%. The top non-PPM cities for report and campaign creation were Halifax, Ottawa, and Saint John in Eastern Canada, and Regina, Saskatoon, and Winnipeg for Western Canada. Full details by city and province are available in the chart below.
As Lens for radio continues to grow, we are excited for the updates in store for 2018, and as always, we encourage you to continue your critical role in Lens’ development by submitting all of your invaluable feedback. This Spring, we’re looking ahead to various trading platform, campaign booking, and overall workflow enhancements which have been carefully crafted to integrate with and expedite how you do business. Some of the features we’re most excited to present include greater buyer flexibility in trading mode, mass campaign importing, an improved schedule view, and more options for filling schedules by flights. On behalf of all of us at NLogic, thank you for joining us in building the future of radio.