Summer 2017 TV Hot Topic

Date posted: September 15, 2017
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See where market viewing has changed, which are the top stations and programs by demo, percentage of live program viewing and more.  The full report is available to clients with a TV meter subscription. Please contact Calvin Barr.

Here are some highlights:

  • Quebec continues to lead in Average Hours Tuned Per Week coming in 4 hours more than the rest of Canada for A2+.
  • Hockey and reality shows continue to dominate the summer TV line-up for all markets and all demos
  • For A2+, Calgary had the highest playback on Big Brother Global, compared to any other market
  • CTV Com dominates station share of Total Canada viewing  across all measured demos with the exception of T12-17 where TVA is number one.
  • HBO share of A25-54 viewing jumps 56% year on year.

 

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