What keeps Sir Martin Sorrell up at night
Right term data; or what Trump can teach you about using data correctly
MTM Social – Spring 2016
Tags: MTM, social
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In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage. Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year. These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. NLogic’s […]
Who got the jump on Christmas? No more than 6 hours had past, following Halloween night, when Christmas radio advertising was in full swing. Sunwing Vacations, Vistaprint, Indigo Books and several other brands were some of the first on air and are still going strong over the last several weeks. Find out which categories and […]
I had the pleasure of attending the Future TV conference in London last Autumn. Below is a quick summary of what I took away from the conference. The conversation around TV is different The arguments on TV’s effectiveness that still sometimes occurs in Canada seemed to be in the rearview mirror. Brands in particular were […]
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