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Who got the jump on Christmas? No more than 6 hours had past, following Halloween night, when Christmas radio advertising was in full swing. Sunwing Vacations, Vistaprint, Indigo Books and several other brands were some of the first on air and are still going strong over the last several weeks. Find out which categories and […]
Earlier this month, the Media Technology Monitor (MTM) released a new series of reports on media and technology use in several different Canadian markets, highlighting the similarities and differences across regions, provinces and major cities. These reports allow you to understand everything from digital TV penetration and Internet service to smartphone and tablet usage. They also […]
In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage. Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year. These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. NLogic’s […]
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