Tags: David Phillips, FutureTVAds
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At NLogic, we started 2017 with an exciting goal: redefine radio reporting and transacting in a way that rises to our industry’s long-term needs by providing greater flexibility and more efficiency. Months of market research and strategy sessions across our client base had finally culminated into the Lens for radio preview program’s first complete tool kit. […]
In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage. Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year. These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. NLogic’s […]
Spring TV Our Spring TV 2018 Hot Topic report is now available. See where market viewing has grown, which are the top stations and programs by demo, percentage of live program viewing and more. Check out our highlights below. Clients can access the full report either through the InfoSys+TV homepage link or in Lens (TV […]
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