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At NLogic, we started 2017 with an exciting goal: redefine radio reporting and transacting in a way that rises to our industry’s long-term needs by providing greater flexibility and more efficiency. Months of market research and strategy sessions across our client base had finally culminated into the Lens for radio preview program’s first complete tool kit. […]
Who got the jump on Christmas? No more than 6 hours had past, following Halloween night, when Christmas radio advertising was in full swing. Sunwing Vacations, Vistaprint, Indigo Books and several other brands were some of the first on air and are still going strong over the last several weeks. Find out which categories and […]
In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage. Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year. These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. NLogic’s […]
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