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At NLogic, we started 2017 with an exciting goal: redefine radio reporting and transacting in a way that rises to our industry’s long-term needs by providing greater flexibility and more efficiency. Months of market research and strategy sessions across our client base had finally culminated into the Lens for radio preview program’s first complete tool kit. […]
Super Bowl 2018 – Canadian TV viewing analysis The Philadelphia Eagles are the Super Bowl LII champions after defeating the New England Patriots in a thrilling game ending in 41-33. Their first win in over 50 years! This was the second year the CRTC decided to exclude the Canadian transmission from the simultaneous substitution with […]
In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage. Seasonality Seasonality has a huge impact on the patterns and weights of advertising over the year. These are influenced by a variety of factors such as the weather, sales cycles and holidays themselves. NLogic’s […]
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