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Super Bowl 2018 – Canadian TV viewing analysis The Philadelphia Eagles are the Super Bowl LII champions after defeating the New England Patriots in a thrilling game ending in 41-33. Their first win in over 50 years! This was the second year the CRTC decided to exclude the Canadian transmission from the simultaneous substitution with […]
I had the pleasure of attending the Future TV conference in London last Autumn. Below is a quick summary of what I took away from the conference. The conversation around TV is different The arguments on TV’s effectiveness that still sometimes occurs in Canada seemed to be in the rearview mirror. Brands in particular were […]
Whether you are trying to improve your sales pitch or your media plan, having a better understanding of what the competition is doing can give you that competitive edge. In this series of blog posts, we will show you several ways you can use our ad intelligence tools to your advantage. Stay tuned! Other posts you […]
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